"Fraternities and Sororities"
The NFL plays 256 games per year. That's a lot of potential football pots, but it's nothing compared with college games.
The NCAA puts on 1,200 football games per year, minimum.
The number of students, faculty, parents and siblings who attend or watch college football games on TV every year is probably bigger than many countries!
Sure, you can get a lot of participation in a football pot from a college campus, but after graduation everybody disperses. However, that's just the beginning.
Well beyond college, the "Greek" associations bring alumni back together like nothing else. (And high school graduating classes? Forget about it!)
Football pots played among old fraternity buddies and "baby" pots played among sororitiy members could keep FootballPot.com abuzz all by themselves - once you add online transactions.
What's a "baby" pot? Same as a football pot, only the winner is determnined by the last digit of the length and weight of a newborn. See here: http://footballpot.com/HowDoI/setupbaby.html Have I mentioned that 45% of all registered users on FootballPot.com are females? How well is your portal doing with that demographic?
Of course, Facebook, MySpace, and YouTube have created new networks that could generate enough traffic to require FootballPot.com to have a dedicated server farm.
Once a wagering portal takes over and adds the ultimate catalyst of online transactions, FootballPot.com will finally bind the relationship between social networking and wagering and usher them into a long and blissful future.