In the wake of the Google & Yahoo bans

[dbrv]

Excuse me if I sound like an ignorant newbie (which I am, I admit) but what now?

I just completely overhauled my site and have been working on raising my page rank, but the next step was going to be PPC advertising. That this has become a very diminished option has truly discouraged me.

I guess my question really is: should I be discouraged? Are most of you dependent on PPC or do you find other methods of generating traffic more effective?

Help, please . . . .

[VPJunkie]

Many of us are not PPC dependent at all. There are still a zillion other ways to advertise on the internet, but your first effort should still be for SEO.

[Ace Fun]

The Google and Yahoo bans are creating opportunities. Opportunities for other search engines to grab market share, and opportunities for portal owners to pick up wandering surfers.