What is an average % for sub-affiliates?

[SlotMonster]

Hey,

Just wanted to ask what is an average % for referring another affiliate to aff program? I tried to analyze affiliate programs listed here and believe that the average is between 5 and 10%

Thanks!

[iGamingWriter]

Here's a fairly good list to give an idea - http://gaffg.com/affiliate-programs/casino/listing/

The range is from 0-20%, but I'd guessdimate that the average (excluding programs that don't offer subaffiliates) is somewhere a little over 5%.

I also want to be upfront here and say that I have previously and do currently work with one of the owners of Gaffg. I don't want anyone misconstruing this as an attempt at link spamming.

[F-L-C]

Around 5%

[wettFORM.AT]

I think the average is on 10% but not all programs offer sub-affiliate commission as far as I know.

[Harry_IA]

You should also verify if the % is of net revenue or of commissions earned -- programmes sometimes differ in this regard.

[justbookies]

You should also verify if the % is of net revenue or of commissions earned -- programmes sometimes differ in this regard.

This is the most valid point with sub-affiliate rev share and the first question to ask the operator. If it isn't a percentage of net revenue then it really isn't 5%. An example:

Your sub-affiliate creates £100 net revenue
His commission at 25% = £25
Your commission at 5% of £25 = £1.25.

So in reality your sub-affiliate commission is 1.25% of net rev (despite being sold as 5%) - not good!

[iGamingWriter]

You should also verify if the % is of net revenue or of commissions earned -- programmes sometimes differ in this regard.

That's useful to know - I'd always thought it was a % of Net Rev.

Thanks.

[universal4]

In my opinion, stating that a percentage of a sub-affiliate's earnings is not good is NOT a fair way to look at it.

IF in fact the terms and conditions concerning sub-affiliate's earnings are clearly defined, and if the way it is defined in the FAQ or commission breakdown on the affiliate website is not mis-leading then I personally have no problem with it being a percentage of a sub's earnings.

Rick
Universal4