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  1. #1
    DanHorvat's Avatar
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    Default What to do with a good domain?

    I got a domain name that can be many things. Can't reveal the domain because I don't want to influence your opinions, but let's say it's similar to poker.de or slots.co.uk or baccarat.fr. It's country-specific, and it describes the name of a popular game. In short, it can rule the respective market where this particular game is very popular.

    Now, what kind of website should I put up there? Totally lost here.

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    MJM
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    Honestly not sure what you are asking, build it or sell it? Operate on it? What are you CAPABLE of doing with it might be a better question? Too few details to give a good answer.

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    I meant - what kind of a website to build on it.

    Brand reviews, the usual stuff? Or does a domain like that deserve something better?

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    Difficult to say. In my opinion there's a big difference between slots.co.uk and baccarat.fr.

    Slots, an easy game with easy-to-get content in English in a market with plenty of opportunities or baccarat, a relatively unknown game, difficult to get content in French in a very restricted market. Of course in slots there's much more competition.

    I should look if you see any opportunities in the market and the game what's it about. For slots I should consider reviews for card games more strategy things.

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    Okay, it's bingo.

    White label? Brand reviews? Banner farm or something more engaging?

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    If you have the time, finances and motivation go big!!! create something awesome worthy of the brand name

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  9. #7
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    Roll in the .Whatever images and feel and promote the crap out of the local bingo affs that take the traffic..
    Allfreechips online casino guide offers online casino reviews from our members. Also our exclusive No Deposit casino bonuses are always up to date. See the latest slot machine reviews at Hotslot and exclusive no deposit casino bonuses as well with a good dose of daily online gambling news to learn about pokies

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    do something unique related to that game
    focus the content to visitors of the specific country of the domain
    use words that people of that specific country searches
    but what can do the success is "BE UNIQUE" do it because you like without think in "how much i can win?"
    and the results will appear.

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    Quote Originally Posted by DanHorvat View Post
    Okay, it's bingo.

    White label? Brand reviews? Banner farm or something more engaging?
    It depends on the market. In a very saturated bingo market with just a few brands, I would even try to sell it instead of starting an affiliate website or a white label bingo brand.

    If not, then a website with quality content. Strategies, bingo stories, quality reviews of bingo brands, etc. However, bingo isn't that appealing to me for some reason.

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    Quote Originally Posted by DanHorvat View Post
    I got a domain name that can be many things. Can't reveal the domain because I don't want to influence your opinions, but let's say it's similar to poker.de or slots.co.uk or baccarat.fr. It's country-specific, and it describes the name of a popular game. In short, it can rule the respective market where this particular game is very popular.

    Now, what kind of website should I put up there? Totally lost here.
    The domain in most instances is the brand. I wonder if a big bingo operator would be willing to lease the domain indefenitely for X% of revenue (probably 0.0x) of revenue or smaller, but that would be my go to.

    If you don't have the ability to create a bookmaker on a domain such as that, then make sure you milk someone who can.

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  17. #11
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    Interesting approach with the lease. I'll definitely investigate that option.

  18. #12
    MJM
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    No serious operator is going to risk building a brand on a domain they don't own, I would really be suprised if that was an option - possibly an equity trade for a % or something.

    Only one answer is very clear to this question - lol - "banner farm" is not the option.

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  20. #13
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    Maybe build a quality website shooting from all barrels, and wait for them to notice me? E.g. later sell a full website (with revenue), not only the domain?

  21. #14
    MJM
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    Of course, if you are capable of developing the domain to it's potential then it will most certainly be worth exponentially more than just a domain.

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    DanHorvat (9 September 2017)

  23. #15
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    While leasing is a great idea, somehow I don't believe they'll actually take the offer seriously, let alone say yes. Plus I'm not sure how domain-oriented are these people. They value real numbers (revenue).

    I guess I'll go with a quality site with stories. Though this is one I probably won't be able to do on my own, I need a woman to run it.

  24. #16
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    I'd seriously look at a white-label option for the site. If it's as good as you say, it should be easily and strongly brandable and may make for a worthwhile investment. It would, of course, also require the country which the domain relates to to have a strong bingo market with plenty of growth potential.

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  26. #17
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    It is supposed to be an ok market for bingo but I won't know until I try.

    I was thinking I'd build a quality website, and if/when it picks up, I can either turn it into a white label or do a separate white label brand and use this website for promotion. So the white label would immediately get traffic, and I'd be able to estimate what will it be.

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