What do you think I should focus on improving with my website?

[ProjectMoolah]

Hello, I recently started https://casinozmart.se/. A site which is supposed to target the Swedish casino market by guiding players through the regulated landscape.

What is the first thing you would improve with the site? (apart from adding more content)

My best wishes

[Ken]

Hey!

I think you've created a really nice site there my friend. Simple and clean and attractive. Everything is very nicely laid out and you haven't tried to stuff it full of unnecessary stuff. Good job!

The only thing I would say that could be slightly negative (and this is purely subjective of course) is that the logo isn't very nice. Good name, just the logo doesn't do it for me. Sorry.

[ProjectMoolah]

Thanks a lot for your input Ken. I will look at ways to improve my logo.

How I thought when doing the design brief for this logo:
1. Swedish colours
2. An owl because their associated with intelligence (at least in Sweden)

- Didn't think much further than this, haha!

[Cash Bonus]

Your site doesn't appear to have any banners on it, just casino logos and pictures of gaming machines. You need to have banners and specific ones that will hopefully attract new customers for you (i.e. big welcome bonuses, free chips etc). Your site just looks too plain without having any of them.

[ProjectMoolah]

Thanks for your input Cash Bonus. Great spot

[chaumi]

That's great and good work, I really like it.

I'd consider:

1. Have a look at Swedish site competitors and see if there is anything you can learn from how they have laid out their pages
2. On the Swedish Casino page space out the text the same way you have on other pages
3. On home page maybe consider showing high up what other info is further down on the page. Maybe a table of contents next to the introduction with links to the individual sections further down
4. Add some Swedish FAQ

[baldidiot]

Your site doesn't appear to have any banners on it, just casino logos and pictures of gaming machines. You need to have banners and specific ones that will hopefully attract new customers for you (i.e. big welcome bonuses, free chips etc). Your site just looks too plain without having any of them.

Banners are terrible for conversions and blocked by many ad blockers. We use zero banners.

[Cash Bonus]

baldidiot - That's your decision not to use any banners on your sites and there's nothing wrong with that. I respect that. Everyone has a different opinion.

[Ken]

Thanks a lot for your input Ken. I will look at ways to improve my logo.

How I thought when doing the design brief for this logo:
1. Swedish colours
2. An owl because their associated with intelligence (at least in Sweden)

- Didn't think much further than this, haha!

The colours are fine. I totally got the Swedish connection. Even the Owl idea is solid, just maybe needs a different iteration, at least in my opinion. That said I agree with another poster who suggested that you take a look at other Swedish affiliates and see what they are doing. It could give you some ideas even if you lack funds to implement them all. Also I would be careful about changing everything just because someone on here says they don't like it. Everything is subjective at the end of the day. You do have a good clean site on which to expand.

[MMM]

Nice site.

Your top 3 casinos appear not correct for me. 3 rows, slide to the left and the rest empty.

[gil.langelaan]

You should extend casino tables at least to 10 brands.
Work with SEO, optimize metadata at main pages, build backlinks.
Add footer links + gambling organisations banners, etc.
Add Contact us page.
The design looks good and modern, I like it.

[Aicky]

I would add more pictures