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    Default What is good compensation for an affiliate program?

    So I am beginning to reach out to casino affiliate programs and have been offered several different payment styles (CPA, rev share and hybrid). I was just trying to see what everyone thought was the best and what was considered a good rev share split. I have only ever worked with CPA before.

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    Hi Matt,

    A good question which unfortunately does not come with a simple answer. The phrase "each to their own" probably applies best and each affiliate is different. Due to recent events with B365 and Slybet rev share now has the added risk that they will just pull out at any moment so agreements with programs these days aren't worth diddly.

    Some affiliates I know work purely on CPA, they get the player and they get paid, simple as that, of course if the player is a whale and not very good then you could lose plenty if not on a rev share deal. A hybrid deal would help in this matter.

    The one style you've missed on your post is tenancy whereby the programs might agree to a fixed weekly or monthly fee for a placement. This is risk free however the programs will want results or they'll pull the ad and likely not pay further instalments.

    Another option if you have a lot of traffic would be CPM which is cost per thousand views. Casino traffic is valuable so you can expect some casinos to pay a very good rate for it.

    I would suggest you have a good think about what best suits your needs and your business. It may very well be a mix of two or three types.

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    Hey, I would be looking into getting a hybrid deal if I were you. That way, you can have a fair share of both worlds. I have a friend who has a hybrid commission deal with two casino operators, and she is very pleased about it. She gets $10 CPA (Clicks Per Acquisition) on every FTD (First Time Depositor). The most important part is the Revenue Share commission deal. This should always be your first and foremost priority in this case. You wouldn't believe the difference that a hybrid commission deal can really make for you. Speak to your Affiliate Manager and see what they have to say about it. I'm sure that you can come to a good agreement.

    The best of luck to you!

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    Quote Originally Posted by oc+ View Post

    A good question which unfortunately does not come with a simple answer. The phrase "each to their own" probably applies best and each affiliate is different. Due to recent events with B365 and Slybet rev share now has the added risk that they will just pull out at any moment so agreements with programs these days aren't worth diddly.

    The one style you've missed on your post is tenancy whereby the programs might agree to a fixed weekly or monthly fee for a placement. This is risk free however the programs will want results or they'll pull the ad and likely not pay further instalments.

    Another option if you have a lot of traffic would be CPM which is cost per thousand views. Casino traffic is valuable so you can expect some casinos to pay a very good rate for it.

    I would suggest you have a good think about what best suits your needs and your business. It may very well be a mix of two or three types.
    What happened with B365 and slybet? Did they just stop honoring rev share agreements?

    Let me explain our situation a little more in-depth, we have had an established website for a LONG time (site has been around since 1999). We write a guide book to casinos but only really dabbled in online casino affiliates. It is just my dad and I that work here and he had always set up the affiliate programs previously and had them all set up as CPA because he wanted the guaranteed money and we never really did anything with the pages for the offers, we just have a link to the "online casino promotions" page at the footer of our site and no where else and we sort of let it be.

    However I think we got VERY lucky in the past few months and the pages for the 5 casinos we have offers for were picked up by google and now show as the second result when you type the name of the casino and we are getting quite a bit of traffic out of no where.

    We have no deposit bonuses that the casinos gave us that range from $25 to $75 free and last month we got over 4000 clicks, almost 900 sign ups and had 24 first time depositors. Also, they are giving us what I believe to be an EXTREMELY high CPA so I don't want to change this offer but I was contacting other casinos to see what they could offer us and just wasn't sure what I should be asking for.

    Now that we are getting a good bit of traffic, I was thinking that it may be better to look for other kinds of offers. I know one person who works with internet casinos in Costa Rica and he said that the hybrid deal I was just offered was unheard of and that the casino must be super desperate but I am not sure if he is knowledgeable or not.

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    Quote Originally Posted by vtyunby65 View Post
    Hey, I would be looking into getting a hybrid deal if I were you. That way, you can have a fair share of both worlds. I have a friend who has a hybrid commission deal with two casino operators, and she is very pleased about it. She gets $10 CPA (Clicks Per Acquisition) on every FTD (First Time Depositor). The most important part is the Revenue Share commission deal. This should always be your first and foremost priority in this case. You wouldn't believe the difference that a hybrid commission deal can really make for you. Speak to your Affiliate Manager and see what they have to say about it. I'm sure that you can come to a good agreement.

    The best of luck to you!
    Yes, I was thinking of attempting to get over to rev share or hybrid deals. Like I said in the other post, we always asked for CPA deals before for guaranteed money since we weren't getting much traffic but now that we are getting good traffic, I was thinking of starting to ask for hybrid deals.

    So if I was offered a hybrid deal that pays more than your friend, I should definitely take it right?

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    900 sign ups and had 24 first time depositors
    Wow! That is a massive disparity.

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    24 FTD's is pretty bad for 900 signups... but saying that 900 sign ups for 4000 clicks is not bad.. 1 in 4.. I would expect 300+ FTD's for sign ups but then it all depends on the keyword, my gut feeling is google is testing sites with keywords or the programs your working for don't convert great


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    Well they are all no deposit bonuses so I think a lot of people just sign up, get the free money and play it through them leave. And the keywords we are ranked for (that I have found at least) are just the names of the casinos so its not exactly great.

    What offers do you guys use that you have good success with, I would assume it is deposit bonuses if you want people to deposit?

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    Also, I just noticed that it's even more of a disparity this month, we are already at over 900 sign ups and only at 23 deposits and over 5200 clicks

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    Your sign-ups are massive for that level of clicks. As Wonderpunter said, you should be expecting 300+ FTD's for that. As you have found out, promoting free bets is a waste of time. If Google is testing things, you should change your links as soon as possible to something with deposit bonuses to encourage real play. Maybe if you posted a link to your site, people may be able to give you more informed information.

    I think you have two options; change the links as soon as possible or sell the site. With that level of activity you might get a decent price that someone could work with.

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    Well here is the page with all the offers on it: https://www.americancasinoguide.com/...romotions.html

    That page has really been an after thought on our site until last month. I added the big images on each page as a call to action because I was told that would help with conversions. it increased the clicks and sign ups but didn't really increase the FTD's

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    Quote Originally Posted by wonderpunter View Post
    24 FTD's is pretty bad for 900 signups... but saying that 900 sign ups for 4000 clicks is not bad.. 1 in 4.. I would expect 300+ FTD's for sign ups but then it all depends on the keyword, my gut feeling is google is testing sites with keywords or the programs your working for don't convert great
    Or he's having some no deposit bonus offer. Somehow people that click do sign up, but do not deposit. Hence, no deposit bonus.

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    Quote Originally Posted by Triple7 View Post
    Or he's having some no deposit bonus offer. Somehow people that click do sign up, but do not deposit. Hence, no deposit bonus.
    Yeah, all of our offers are no deposit bonuses. Some have a bonus on the first deposit as well but most are just free money offers.

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    Quote Originally Posted by ACGMatt View Post
    Yeah, all of our offers are no deposit bonuses. Some have a bonus on the first deposit as well but most are just free money offers.
    Yes, then this kind of click-signup-ftd ratios are normal. With no deposit traffic, you could go for CPA or even CPL at some brands. But I don't know if many brands are willing to offer CPA for no deposit traffic.

    I do not know enough about "American offshore brands" to suggest better brands. Not so impressed by the listed brands, but I realize options are very limited.

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    Quote Originally Posted by Triple7 View Post
    Not so impressed by the listed brands, but I realize options are very limited.
    Yeah, I've heard mixed reviews about them but we had those pages set up for years. The CPA offer we have from them is unreal and they always pay (although often late) so we are keeping them up for now

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    i'd say your options are limited based on your territory. You need to find out what works for you though. I like hybrids too as if gives you the long term and the short term payment. But revshare is really good as long as your players are too. You also need to find a good aff manager as sometimes that can be the deal breaker, someone who is reachable and you like. As some of them will pester you like hell, so if you don't like em, it gets annoying.

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    Quote Originally Posted by Gamblor View Post
    i'd say your options are limited based on your territory. You need to find out what works for you though. I like hybrids too as if gives you the long term and the short term payment. But revshare is really good as long as your players are too. You also need to find a good aff manager as sometimes that can be the deal breaker, someone who is reachable and you like. As some of them will pester you like hell, so if you don't like em, it gets annoying.

    Yeah, I really like the affiliate manager that handles a majority of our offers now he seems like a real nice dude and always answers any questions I have. He also recommended us a SEO person to work with who specializes in growing affiliate traffic so hopefully we can expand our traffic to include other countries so we can expand our offerings soon.

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    Quote Originally Posted by ACGMatt View Post
    Well here is the page with all the offers on it: https://www.americancasinoguide.com/...romotions.html

    That page has really been an after thought on our site until last month. I added the big images on each page as a call to action because I was told that would help with conversions. it increased the clicks and sign ups but didn't really increase the FTD's
    Are you able to add images next to the offers on that page? Also why not link directly to affiliate and secondly to your write up?

    My click to reg rate is good but also struggling to get registered users to deposit, it's not really a no deposit issue as the no deposit offers have a much higher conversion rate (reg to dep) than ones with just a dep offer.

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    Quote Originally Posted by Theratman View Post
    Are you able to add images next to the offers on that page? Also why not link directly to affiliate and secondly to your write up?

    My click to reg rate is good but also struggling to get registered users to deposit, it's not really a no deposit issue as the no deposit offers have a much higher conversion rate (reg to dep) than ones with just a dep offer.
    I just linked to that page because it links all the offers. That page itself doesn't get much traffic, most of the traffic is goign straight from google to each of those pages.

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