What percentage of your website visitors are repeat visitors?

[MichaelCorfman]

We all want lots of visitors to our websites.

We want lots of new visitors because we want new folks to find and use our sites, and hopefully make us some revenue in the process.

But we also want lots of repeat visitors because loyal visitors that keep coming back are the bread and butter of any web business.

So absolute number of visitors is very important, and we've had poll questions before asking how much traffic sites have.

• How Many Visitors Do You Get On Your Sites (daily)
• How many visits do you have collectively to all of your sites each month?

For this week's poll I think is is interesting to ask what percentage of your visitors are new visitors versus repeat visitors. If you have multiple sites, vote based on the average percentage of repeat visitors. (Note that if you use Google Analytics this information is provided on the audience overview page).

Besides voting in the poll, share how the percentages differ between your sites in a post, and if you see certain types of sites having different repeat visitor percentages than other sites. Or if you have seen changes in the number of repeat visitors over time (Again, if you are using Google Analytics, you can look at the audience overview page after selecting different time periods to obtain this information).

Michael

[MichaelCorfman]

I voted 31-40% as an average.

The GPWA website has what I view as a pretty high repeat visitor rate of nearly 50%. Lots of regular visitors, but also lots of new visitors that find our site for the first time through search engines.

Our main news-oriented website, www.CasinoCityTimes.com, has repeat visitors in the 30-40% range.

And our directory-oriented websites (www.casinocity.com, www.iGamingAffiliatePrograms.com) have repeat visitor rates in the 20% to 30% range.

Michael

[thebookiesoffers]

i have no idea

[thebookiesoffers]

just looked and the last month or so in google analytics 20.12% are repeat visitors

[TheGooner]

We have 64% repeat visitors and only about 1/2 of all traffic is SE traffic.

That doesn't surprise as the sports betting part of the site is updated on a daily basis, and is designed to be a weekly reference point for punters looking to gamble on major sports events.

These numbers allow us to not spend (waste?) much time chasing the latest SE news or fads and just concentrate on content.

[edgarf76]

I voted 10-20 but it has been increasing. I am also thinking of adding a email subscription service such as aweber. Does anyone have success with using a email service to get readers to come back more often?

[Roulette Zeitung]

I am sure, visitors of some websites will be back over and over again for a week, because they believe in an eye defect and want the confirmation, that the content is really so worthless and crappy.


Leopold

[sweetbet]

I have 49.3% repeat visitors.

[salsero]

I have 76% repeat visitors, so it's quite high isn't it?

[Voids]

We've around 50% roughly.

[Moonlight Cat]

31-40% average

[mikebuchanan]

Question is do you need repeat visitors or keep getting new, it all depends of the strategy behind the website

[baldidiot]

Hard to say for me as it varies massively between sites. For my search heavy and/or PPC sites it's probably around 10% rising to 20% for 'normal sites' and 30/40% for tips sites.

[alberto85]

I think Mike is right, it mostly depends on the overall strategy.
Other thing you should have in mind is that for the gambling affiliate niche this number is lower than other niches.

[DanHorvat]

Statistics is a strange science. Percentage of return visitors doesn't mean much unless you compare it to the number of visitors. If your traffic is increasing, the displayed % of returning visitors will be lower than it really is. If your traffic is declining, the displayed % of returning visits will be higher than it really is. The % is accurate only if the traffic is steady.

The different results seen in this thread could also depend on the amount of time that needs to elapse between pageloads for a pageload to be considered part of a new visit. I think Google Analytics stores the cookie permanently (until the user deletes cookies) though. But other counters may have different rules, so if you're using one, check on that.

[Moonlight Cat]

Does anyone have success with using a email service to get readers to come back more often?

I am using aweber, but i am newbie on e-mail marketing. I put aweber form on my site ~ 2 months ago. Now i have 86 subscribers.
(Total 127 subscribers, 41 unsbscribe). I try to send them several letters with casino bonuses, but no effect. May be my subscribers
base is too small.

[edgarf76]

I am using aweber, but i am newbie on e-mail marketing. I put aweber form on my site ~ 2 months ago. Now i have 86 subscribers.
(Total 127 subscribers, 41 unsbscribe). I try to send them several letters with casino bonuses, but no effect. May be my subscribers
base is too small.

I have heard it takes a while. Are using the plan for 20 a month?