What size is a big affiliate in signups per month?

[Voids]

Many members on this board will have a good number of sign ups & depositors , whether this is 5 a month, 50 a month, 500 a month or 5,000.

If we work on the sign-ups metric, what would you class as a big affiliate? (across all brands and all products?)

[edgarf76]

I think that different brands look at small medium and large affiliates very differently. I would think 5-10 funded accounts a month is medium and 10 and over is large.


Pardon the bad spelling Every1, I am using iPad Tapatalk app and it has strange auto correct.

[thebookiesoffers]

don't know and to be honest Im not bothered by any of that. There are a few that love talking about unique visitors and sign ups and all that. I just think as long as I send enough to keep earning a crust I aint bothered how im viewed

and to be fair I don't even check each month how many players I've sent in total so couldn't even help the thread on that one. just roughly tot up total earnings

will be interesting to see what others say on here though , especially for the new people to the industry

[edgarf76]

don't know and to be honest Im not bothered by any of that. There are a few that love talking about unique visitors and sign ups and all that. I just think as long as I send enough to keep earning a crust I aint bothered how im viewed

and to be fair I don't even check each month how many players I've sent in total so couldn't even help the thread on that one. just roughly tot up total earnings

will be interesting to see what others say on here though , especially for the new people to the industry

I agree with you on the points that signs and uniques do not matter. I have a question, do you think that their are some affiliate managers that look to see which affiliates do not log in often and think, I can screw this guy? I have been thinking about that recently because I don't log on a lot, I check fundeds and how much I made. It would be nice to hear from managers about this too. I'm not refereeing to the companies that are members of gpwa


Pardon the bad spelling Every1, I am using iPad Tapatalk app and it has strange auto correct.

[thebookiesoffers]

I agree with you on the points that signs and uniques do not matter. I have a question, do you think that their are some affiliate managers that look to see which affiliates do not log in often and think, I can screw this guy? I have been thinking about that recently because I don't log on a lot, I check fundeds and how much I made. It would be nice to hear from managers about this too. I'm not refereeing to the companies that are members of gpwa


Pardon the bad spelling Every1, I am using iPad Tapatalk app and it has strange auto correct.

never even thought about it to be honest. Im sure there are the odd dodgy firm out there still but it isn't something i worry about

[sweetbet]

It's very hard to say, because the number of visitors and sign ups that an affiliate sends depends on so many factors including where the brand is listed on the site (top listed or on page 100), on how many sites it is listed on, how many other sponsors are competing with it on the site, where the affiliate's site is in the serps, the ability of the sponsor to convert (some brands rarely convert no matter how much traffic you send them) and other factors. If I top listed a brand across a network, I'd send that sponsor many more signups than I would if I only added the link near the footer of one site. So I could be a big affiliate for one sponsor and a small affiliate for another.

[TravG]

What do you think dollar wise? I would think if you are earning 100K+ you are doing pretty well. For affiliates that can earn 300k+ per year I would say is a big affiliate. Earning close to 1 million would be a super affiliate I would think. There was a term I have heard before for a really big affiliate but cant think of it right now.

[RacingJim]

As a box ticking exercise I chose 501-1000 as I think that per month would probably put you in the top 10-20% I'd assume, total guess though, I've never spoken to any affiliate managers about this and I guess that's the best place to ask who are the big affiliates and what is a good number to aim for.

[universal4]

I would think that when they cross over the 180lbs mark (not sure what that is in stone)....or were you more concerned about their height?

Rick
Universal4

[Voids]

Obviously there are a number of other metrics that could be used, average revenue, value of player and a number of other issues.

1000 new sign ups a month could maintain your earnings at £10,000 or £1,000,000 depending on the value of that player. However that's not the argument here. If you know that you average 1,000 new sign ups you will be able to negotiate better deals, build better relationships and make it less likely to get the axe dropped on you.

[Jokerman99]

Using signups as a metric is useless, as is the number of clicks. RMPs and revenue are the only things that count. To be classified as a big affiliate I would say 500+ FTD per month would be top 5% of all gambling affiliates.

What do you think dollar wise? I would think if you are earning 100K+ you are doing pretty well. For affiliates that can earn 300k+ per year I would say is a big affiliate. Earning close to 1 million would be a super affiliate I would think. There was a term I have heard before for a really big affiliate but cant think of it right now.

One million per month is a more realistic number for a super affiliate of which there are very few.

[RacingJim]

I guess everyone has their own views of what constitutes a super affiliate. For me revenue-wise, if you're making £300k+ per year then you can call yourself a super-affiliate and sit at your home/office computer with your superman speedos on and an 'S' crayoned on your chest.

[Voids]

I guess everyone has their own views of what constitutes a super affiliate. For me revenue-wise, if you're making £300k+ per year then you can call yourself a super-affiliate and sit at your home/office computer with your superman speedos on and an 'S' crayoned on your chest.

Drinking scotch, smoking cigars and watching cat videos on youtube.

[RacingJim]

Drinking scotch, smoking cigars and watching cat videos on youtube.

We ALL watch cat videos on youtube.

[Voids]

Yeh but not whilst earning 300k a year dressed as a cross between hugh heffner and superman.

[thebookiesoffers]

I would image a super affiliate to be earning a fair bit more than £300k per year to be honest, I'd class that as a very large affiliate but not super, oddschecker probably have a bigger wage bill than that alone

[JackTenSuited]

I would image a super affiliate to be earning a fair bit more than £300k per year to be honest, I'd class that as a very large affiliate but not super, oddschecker probably have a bigger wage bill than that alone

Yep, I would class a super affiliate as someone who could drive that much revenue in a month or two to one program.


Would love to see oddschecker's stats ')

[RacingJim]

Yeh probably at least £1m+ for a true 'super-affiliate', but as I said I guess it's all about your definition. I was trying to include the top 10-20% of people generally, but then there will be a top 2% who just **** all over everyone.

[iGamingWriter]

It really does depend, but I think that taking an average player quality if you're bringing in 500 FTD's/month across all programs you're certainly at the top end of the market.

New depositing players is one of the better metrics imo. Traffic by itself is fairly meaningless. I know an affiliate that's done good business for years in a game specific field and has recently started some sites targeting the emerging US regulated markets. They've expressed amazement at how much more valuable the traffic their getting is (i.e. they're getting a fraction of the traffic they were but making far more money).

[Voids]

Maybe a re-has of this poll for first time depositors?