I would not start promoting sportsbooks now. And not multi-lingual. And not if I were weak in SEO.
It kind of reminds me my fails, e.g. how I bought a pizzaria with zero experience in restaurant business, during economic crisis in a country where I did not speak the language or knew the specifics of economy and customers. In the end it ended well. I lost my money and my ex-partner, but I got the experience. Which is non-transferable, so sorry for the rant.
We are all bloodsucking ticks, hungry, devious
each one latched on to the ass of the previous
when the last and the first latch on it can be shown
ass-blood sucked by the first from the last is his own