I would not start promoting sportsbooks now. And not multi-lingual. And not if I were weak in SEO.
It kind of reminds me my fails, e.g. how I bought a pizzaria with zero experience in restaurant business, during economic crisis in a country where I did not speak the language or knew the specifics of economy and customers. In the end it ended well. I lost my money and my ex-partner, but I got the experience. Which is non-transferable, so sorry for the rant.
If you talk to God, you are praying; If God talks to you, you have schizophrenia.