Where to Drive Tier-1 Sport Traffic in September: UEFA Champions League & Premier League

September brings plenty of opportunities to engage sports audiences: European club competitions and the UEFA Nations League get underway, the US Open reaches its final stages, the Formula 1 season continues, and major local tournaments take place across selected GEOs. N1 Partners has put together the key events of the month, the latest promotions, and the team’s recommendations on the events and markets affiliates should keep an eye on.

Sports traffic: what changes in September

August saw the return of European club football, along with the qualifying rounds of European competitions. September marks the next stage of the season, with regular tournament fixtures and a packed schedule across the top leagues.


The main shift is that isolated traffic spikes give way to a steady stream of top-level games. This makes it easier to plan campaigns several weeks ahead, allocate traffic across events in advance, and shift the audience’s attention as the sports calendar evolves.

Key sport events

  • UEFA Champions and Europa League
  • Women’s Basketball World Cup
  • Formula 1: Madrid and Azerbaijan Grand Prix
  • UEFA Nations League
  • US Open
  • Laver Cup
  • AFL Grand Final
  • Road Cycling World Championships
  • Presidents Cup
  • South Africa — Australia, ODI Series
  • VALORANT World Championship

N1 Partners insights

N1 Partners experts shared their recommendations on how to approach sports campaigns in the current event calendar.

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