You could rank for casino keywords if you have a poker oriented site?

[Mercenaru]

Hey,

I want to re-enter in the gambling affiliate world after 9 years of pause..

I still have my old website... a poker website (for the ones who are old like me should now that back then poker sites were ok for affiliation. These days it seems online casinos rule ).

Anyway, during the years did you had any good results with poker websites promoting casinos, or casino websites promoting poker..?

It is possible for a poker website to rank on a casino niche?

Thanks,

[wonderpunter]

i have found once you have been designated a area of expertise its very hard to change or bring in different types of traffic, thats been my experience anyhow.

[chaumi]

In theory, yes. And there are obvious 'poker sites' that do. You would not have to look too hard to find them.

But we're talking about aged, authoritative sites. Most likely, they wouldn't have just thrown up one casino page and expected to rank. They would have built up some casino-related authority, and 'used' their inherent base existing authority to rank their casino content (perhaps, even, with the intent of funnelling traffic to the casino pages from their poker-player base rather than deliberately aiming to rank it).

So, sounds like you have the age. You may even have the authority. Only one way to find out for sure, but (if you want to rank) it would probably be a good idea to build a suitable casino gaming structure rather than a couple of pages titled 'best online casinos xxxxxx xxxxxx' (if that would have been the starting intent).


PS For casino sites going the other way and ranking for online poker terms, I suspect that's a different case. Indeed, I don't recall seeing any that have done it successfully. Now, that may be because not many have tried...but it may be because the inherent authority that the aged poker sites have means that no one new can get a toe in.

[pokeraussie]

Lots of poker players are gambling degens lol there is some overlap for sure, the same can be said for sports betting.

[Oliver Cooper]

Wow after 9 years! How long u was "in game" before break?

[Mercenaru]

Wow after 9 years! How long u was "in game" before break?

2007-2013

[Mercenaru]

In theory, yes. And there are obvious 'poker sites' that do. You would not have to look too hard to find them.

But we're talking about aged, authoritative sites. Most likely, they wouldn't have just thrown up one casino page and expected to rank. They would have built up some casino-related authority, and 'used' their inherent base existing authority to rank their casino content (perhaps, even, with the intent of funnelling traffic to the casino pages from their poker-player base rather than deliberately aiming to rank it)............

thanks mate for the answer.! indeed the authority is complementary with the niche. Regarding the new content on the website I will not just create a listing page and that's it. --> listing pages --> reviews --> blog / promotions / daily promotions etc...

The idea is that I chose to use the same 12 Y.O poker domain... (Which had in the past some casino-side LPs) than to buy a new different casino targeted domain. The website was live all this time and had and average of 500-700 monthly visits in the past years. No new links.. old links disappeared even from Ahrefs History )

[chaumi]

Sounds like you have a great base to work from and, if you do it well, you may have good chances of some success. I’d suggest a good starting point would be a review of what you have. Get it up to date, and then you’re working from the strongest base.

[baldidiot]

But we're talking about aged, authoritative sites. Most likely, they wouldn't have just thrown up one casino page and expected to rank.

This is probably the key point to pay attention to. If you're looking at leveraging existing authority you'll still need more than a couple of casino pages, but it's doable.

Could focus on poker-adjacent games initially. Eg: Blackjack and so on.

[chaumi]

Could focus on poker-adjacent games initially. Eg: Blackjack and so on.

That's actually a neat and potentially elegant approach. Branch off from existing into 'casino poker games'....you maintain and build upon the poker core while at the same time branching into casino....3 Card, Caribbean Stud, Video Poker etc. From there you have the option of going sideways or down over time and it all looks logical, and/or building a higher-level casino focus that feeds into it. If done well, you end up with a casino funnel and a poker funnel, both with logical crossover points and relevant interlinking opportunities.

[pokeraussie]

Thanks this thread has been a game changer for me.

[Randy Ray]

I wouldn't worry much about topic drift. It's not like you're adding a section about tennis shoes. Poker and casino games are already closely related topics. You probably just need to launch a handful of casino pages and see how you do. I manage multiple sites, and when I added a blackjack page to a slot site recently, I had no trouble ranking for the target keyword phrase.

[Grand_RexAffiliates]

To be honest me too I would'nt really worry about it too much as it works quite fine. Unless of course you want to be very specific to the potential clients. However, the online casino is something that certainly most people look for and of course there are online casinos offering poker as well.
So, most likely it should not be a problem for you or others as well