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  1. #1
    bettinganalyst's Avatar
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    Question Affiliate Agents???

    Hi Guys,
    Any affiliate agents that you know of that have a wide range of Sports books?. We are not interested in Reef media since the trust factor is very low. We are ready to roll out now that we have made improvements to the site and started adding more content. We have also seen our traffic increasing so it's good timing . The decision now is whether to go for individual contracts or take an handful from an agent!

    Thanks in advance !
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  2. #2
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    Individual, for the extra couple of percent you might gain in return for someone controlling your real figures and payments.. Not a good decision

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  4. #3
    tomgalanis is offline Non-sponsor Affiliate Program
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    Hi bettinganalyst,

    There are a few 'master' affiliates in the game, us being one of them. Unlike many others, we only work with a very select group of affiliates, ensuring we add value to the work we do in helping you commercially. B2B PR, an SEO audit, conference planning/representation are a few of the services we offer and we agree to obtaining your target commercials with sportsbooks (and casinos, if you're interested) from the outset.

    It's not for everyone, as wonderpunter alludes, but I'd love to have a conversation. Drop me a pm.

    Thanks,

    Tom Galanis

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  6. #4
    RacingJim is offline Public Member
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    Personally I'd just manage them myself, as wonderpunter said there could be potential problems down the line with this approach. It's so easy to apply for the companies yourself that I don't really see the overall value of letting someone else be your middleman.

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  8. #5
    pinkytoe is offline Private Member
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    Yep - got it alone!

    You are competing with them and yet giving them money!

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  10. #6
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    I always prefer working directly with affiliate programs that are owned or managed by their operators directly, rather than a middleman - for reasons already mentioned.

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  12. #7
    gyaloggalopp is offline Public Member
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    I don't understand why do you consider master affiliates as your competitors. If you're big enough yes, but starters wouldn't be able to negotiate really good deals. Plus, you don't have to put all the effort and manage the contact. I'm not saying that it's always the better solution, just don't understand these negative posts.

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  14. #8
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    Quote Originally Posted by gyaloggalopp View Post
    I don't understand why do you consider master affiliates as your competitors. If you're big enough yes, but starters wouldn't be able to negotiate really good deals. Plus, you don't have to put all the effort and manage the contact. I'm not saying that it's always the better solution, just don't understand these negative posts.
    If you are a large enough affiliate with so many programs to manage then you can A, negotiate top rates anyhow, B, work full time to manage your own programs, Also regards to competition.. these guys can see all the figures so they know whats working for you and apply it for themselves or other people.. And to have my clients and money pass through a middleman before it comes to me is never a positive.. how do you know they are not shaving? Which media company are you from anyhow?

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  16. #9
    tomgalanis is offline Non-sponsor Affiliate Program
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    As I said, master affiliates are not for everyone. But there is a difference between master affiliates and affiliate networks - we don't run your accounts through a separate platform... you're signing up to the operator's affiliate platform.

    I'm not a fan of middleman as it implies that earnings are simply made through an introduction, but if we are going to use the term here, it's important to realise it works both ways. Affiliate managers are often responsible for hundreds or thousands of affiliates, and naturally cater to high grossing affiliates far more than they do start ups. The relationships we have in place with operators allow us access to not only the deals you want, but also the capability, quite often, to produce and serve, landing page content, deliver copy and work hard at optimising the partnership we help put in place - in essence, de facto affiliate management.

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  18. #10
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    Quote Originally Posted by wonderpunter View Post
    If you are a large enough affiliate with so many programs to manage then you can A, negotiate top rates anyhow, B, work full time to manage your own programs, Also regards to competition.. these guys can see all the figures so they know whats working for you and apply it for themselves or other people.. And to have my clients and money pass through a middleman before it comes to me is never a positive.. how do you know they are not shaving? Which media company are you from anyhow?
    Jumping in here as well. I agree with Tom's comments. We too are a network / agent like GameOn, and work in a similar way. The benefit of this enables us to take care of your deals for you, whilst you then maintain control of your own account and traffic. During this process we can help get you all the creatives, links, reviews, and anything else which is important to you right from the start. We have also been known to step back in to help with renegotiation of deals or if you aren't getting response from operators.

    One of the other benefits is that we are able to get a broad overview of the industry, see what works well in different markets, and let you know of new operators we think will work well for you based on their target markets, plus long term brands entering new markets etc. Every operator will tell you they are fantastic and great, and sometimes its hard to know which will work best for you specifically.

    With Tom or myself, not only would we never be this dishonest, there would be no way to shave or to use your data our own gain - we don't have access to any of this kind of information as a master affiliate.
    Edward Ihre / Claire Wellard / Katerina Milfaitova

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  20. #11
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    Are you aware rajabetting.com. It's specialized agency serving the making accounts on sites such as sbobet football betting, judi bola online, ibcbet, fielding the ball. Through our Agen Bola Terpercaya services. Made by Gamblers for gamblers.

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  22. #12
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    Quote Originally Posted by WilliamGreen View Post
    Are you aware rajabetting.com. It's specialized agency serving the making accounts on sites such as sbobet football betting, judi bola online, ibcbet, fielding the ball. Through our Agen Bola Terpercaya services. Made by Gamblers for gamblers.
    Are you one of those "check's in the post" affiliate agent types we are talking about?

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  24. #13
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    Quote Originally Posted by wonderpunter View Post
    If you are a large enough affiliate with so many programs to manage then you can A, negotiate top rates anyhow, B, work full time to manage your own programs
    That's exactly what I said and completely agree with you.

    Quote Originally Posted by wonderpunter View Post
    these guys can see all the figures so they know whats working for you and apply it for themselves or other people..
    That's right, but this should also mean that as a starter in the business I could learn from past mistakes and failures.

    Quote Originally Posted by wonderpunter View Post
    And to have my clients and money pass through a middleman before it comes to me is never a positive.. how do you know they are not shaving?
    You have a point. It's a trust issue, but it is an issue with every partner, even with operators. You obviously don't know who to trust first, but I think this is why the thread started asked for opininons from trustworthy members of this forum.

    Quote Originally Posted by wonderpunter View Post
    Which media company are you from anyhow?
    I'm working for Poker.hu/Roulette.hu/Blackjack.hu. Not a master affiliate and I want to stress that I'm not supporting them or something, I was just curious why so many negative comments arrived.

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  26. #14
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    To be honest we got a bad taste of so called agents when we agreed to deal with ''Reef Media'' . We tested the water with Boyle sports , the agreement was CPA of €75 + 7%. After our third sign up we realized nothing was updating so we chased Reef Media and they said they would ask, we waited and waited and waited until we eventually found out: They have changed the deal from CPA to Revenue share. To be honest, i find it disrespectful when people don't deliver on promises. I'm from the old school and i expect people to do as they say, the same as we do!! We have the potential to be a big site and we have the resources to go the distance. Our traffic as doubled since we made relevant changes to the site and that's only the beginning, we will grow this site to a big one just like we do our other business. The only reason we thought about agents was for simplicity since my days our days are long enough. However, we are happy to row alone. We have operated in betting/gaming circles for 20 years, so it's just a question of making the effort.
    Thanks for all your responses!
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  28. #15
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    I would go directly and stick to 3-10 bookmakers.

    We have operated in betting/gaming circles for 20 years, so it's just a question of making the effort.
    So, you should know the guys out there who are connected with Betting as well? Like William Hill, Ladbrokes, Titan, Unibet etc.. who have casinos and betting for example.
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  30. #16
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    Just to chime in here, I do most of my relationship management alone however I work with both Claire (Ihre) and Tom (GameOn) as there are certain brands that I need to work with but I find dealing with the affiliate program problematical, difficult or too time consuming. This is where their service is invaluable. They do all the talking for me - I just ask Claire or Tom for something when I need it and pop off and do something else. Plus it costs nothing as they earn from sub-affiliate referral revenue from the operator.

    And as Claire says, they also have a lot of knowledge in areas I am not so certain about that I can tap into. Finally, your deal is with the operator and is both direct and transparent - you get your own login to the operator's affiliate program just like you do normally so they can't alter anything, change the deal or manipulate your data in any way. It works very well as an ancillary service to complement what I do.

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    It always seemed more prudent to me us to make direct relationships. The people that I know who go through other "super affiliates" tend to get poor service, mediocre deals (better than initially possible, but less than possible on one's own with decent business), and middleman payment issues.

    Sure, managing 2 dozen affiliate programs is a PITA, but it pays...
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    We have bullet-proof revenue-share deals on online poker networks that:
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    Interested in a sub deal?

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  34. #18
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    Thanks for all your input. We have learnt that a third party is one too many. We started to top up ourselves, and we will now treat agents similar to SEO experts. With disdain Thx
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