Affiliate programs with many casinos and sportsbook

[patdog]

I'm sure you all have had this :
It is so much better to have an affiliate program with 10 different casinos to push traffic to, rather than 1.
It's much easier about payments

So is there any RELIABLE CPA networks gathering 15, 20 different casinos under one program and one monthly payment ?

[universal4]

Agree that dealing DIRECT with affiliate programs that have multiple operators can be helpful, but not 3rd party networks.

CPA, nahhhh in fact cpa will most often lead tp more issues with 3rd party networks then revshare.

And don't put all your eggs on one basket regardless.

Rick
Universal4

[patdog]

What you say makes total sense Rick
But if I look outside of this industry, nowadays it's all about CPA network with tons of offers.
For any affiliate, it is so much more convenient to have say 3-4 companies to get payment from and promote tons of different offers under 3-4 affiliate platforms.
Rather than having to signup to each affiliate program, track if you are actually being paid.
Not to mention it is harder to reach minimum payout if you have only one product...
And also cpa network pay, they are not running away with the cash...

So CPA networks are winning the game in mainstream affiliate.

What is so different in gambling ?
Revshare is not that great to track, usually a postback will report a sale.
Postback is fired, affiliate gets his commission and the deal is done.
But it's still doable to report revshare through a postback.

[universal4]

What is so different in gambling ?

Easy answer is any single player can earn you more in revshare in a month then cpa payment.

If the affiliate program is honest, the lifetime value of many of your players, even in the first year mostly, may well earn you more than the cpa payment.

Other side of the coin you might ask is,"what if they are not honest?"
Then don't promote them and look for another program with a better track record or at least less risk. If you have to question the integrity that much....well even 3rd parties should be put under the same microscope.

For the network stuff, for every one you find is decent, there are reports of far more that caused issue over the years.

When working with 3rd party networks, THEY work directly with the affiliate programs, and any one of them could have one bad affiliate mess it up for that 3rd party network for the entire list of affiliates. This means, that additional risk is shouldered based on bad actors or actions completely outside of your control.

As for reaching minimums with 1 product, there is some validity on that, but many affiliate programs are diversified to a degree that helps reduce that.

A lot of factors to consider when considering 3rd parties.

Rick
Universal4

[patdog]

Easy answer is any single player can earn you more in revshare in a month then cpa payment.

If the affiliate program is honest, the lifetime value of many of your players, even in the first year mostly, may well earn you more than the cpa payment.

Other side of the coin you might ask is,"what if they are not honest?"
Then don't promote them and look for another program with a better track record or at least less risk. If you have to question the integrity that much....well even 3rd parties should be put under the same microscope.

For the network stuff, for every one you find is decent, there are reports of far more that caused issue over the years.

When working with 3rd party networks, THEY work directly with the affiliate programs, and any one of them could have one bad affiliate mess it up for that 3rd party network for the entire list of affiliates. This means, that additional risk is shouldered based on bad actors or actions completely outside of your control.

As for reaching minimums with 1 product, there is some validity on that, but many affiliate programs are diversified to a degree that helps reduce that.

A lot of factors to consider when considering 3rd parties.

Rick
Universal4

I consulted for an advertiser from 2012 until 2021 and we worked a lot with cpa networks to promote our products. If, as the advertiser, there is one bad affiliate coming from a network, we track each of them so we know immediately which one it is and we stop that bad affiliate. This does not mess up the entire cpa network traffic. Unless that network constantly bring bad affiliates but it happened to me maybe 2 times in 9 years. (out of 50 networks I worked with)

About the honesty thing, sure of course what you say makes sense. Don't work with the dishonest guys... Usually you do not know they are dishonest until you have to get your payments. If there is a list of dishonest programs, i'd love to see it

Also a cpanetwork representing 15 affiliates will have much more power with a casino affiliate program than if you are alone. If the affiliate program does not pay the CPA network, they will immediately loose 15 affiliates, they might think twice. If they decide not to pay you as a small affiliate, they only loose you and there is nothing you can do...

Maybe I should start a CPA network only for crypto casinos

[wonderpunter]

it depends.. what i have found with most multi brands is that they have one good one which will convert well but usually the following positions are best filled with other brands, conversion wise for me is how it works out best

[patdog]

So i'm replying to my own question, since if you want something done right you have to do it yourself lol

gambling-affiliation is the reply to this
One can promote like 250 offers under one system, one payment, it's actually really great