Looks like Amp may be the new trend for mobile traffic - anybody currently using this?
Seems a bit controversial as it basically strips away functionality for the sake of speed. Seems Google has removed "Mobile Friendly" tag from SERPs and AMP has been the candidate put forward to take its place (rumored).
Personally I think in an ideal world we should strive for a near-exact experience on all devices however smart phones are smaller real estate and power - although tablets were at one point and now many people consider tablet/desktop experiences (for websites) to be pretty much the same, maybe as more phones are sold more investments will be made into performance.


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