USA gambling questions

[superme]

Hey guys, trying to figure out how to do it a bit more legal with our USA sites so I have few questions, I hope some of you good souls will be that good to help out with answers or at least links to read from:
1. Which states do you ban to visit your site until you get a valid license/vendor registration - talking casino traffic?
2. From what I understood only NJ issues something like a vendor registration which shall be filed by the Casino operator and then we need to fill additional form? Is that correct or I read it wrong, and how did you agree the operator to submit a form for you? Been reading here: https://www.nj.gov/oag/ge/sils_licensing.htm
3. Are there any other states that affiliates have to register/license?
4. Sports betting - which states do you legally promote atm ? Do we need a license/registration as affiliates for sports too?
To be honest it is a huge mess so really will appreciate anyone that clear our the situation
Thanks in advance

[universal4]

Some background
https://www.gpwa.org/forum/pennsylva...es-246597.html
https://www.gpwa.org/forum/gambling-...es-220041.html
https://www.gpwa.org/forum/new-jerse...da-245603.html
https://www.gpwa.org/forum/oddsshark...es-247507.html
https://www.gpwa.org/forum/nevada-ca...ia-244806.html

Honestly the way you asked the question, it appears you plan on changing and promoting whoever you want after you get approved, which won't work.

Rick
Universal4

[superme]

Thanks for the links... should have used search better I guess.
Actually no, plan is to promote only regulated brands in certain states and overall I would prefer to have more regulated sites rather than promoting anyone..
Question then is can I promote with 1 site say regulated brands for the states where there is regulation and offshore brands for the rest or this way I risk my vendor license?

[Anthony]

Here is some information regarding promoting in NJ: https://www.gpwa.org/article.asp?id=229505

[Sherlock]

Thanks for the links... should have used search better I guess.
Actually no, plan is to promote only regulated brands in certain states and overall I would prefer to have more regulated sites rather than promoting anyone..
Question then is can I promote with 1 site say regulated brands for the states where there is regulation and offshore brands for the rest or this way I risk my vendor license?

You are risking everything, but how much is hard to say.
US brands push it to the level, that they threaten even brands in Europe for promoting in NJ brands they do not like. It is absurd, but power is power.

[GG-US]

Question then is can I promote with 1 site say regulated brands for the states where there is regulation and offshore brands for the rest or this way I risk my vendor license?

No, the licensed brands will tell you to stop before the gambling regulator tells you to stop. Either way, you cant do that. Go with one or the other and see which wins over time.

[eenzoo]

Actually, I don't believe in a fully regulated market in the near future.

The bigger companies like Catena or Gambling.com making a lot of noise regarding her US traffic and market shares and betting on an as wide as possible regulation. Because they can`t go the other path. But where/what they can promote right now? Social casinos (mooah), NJ casino/sports, and a bit of horse racing. I don't want and I don't need to compete with them in a single (or 2 or 3 or 4) state.

I stick with the dark side of the market as long as possible and when the majority of my traffic comes from regulated states I can switch any listed operator, banner, link or cta with ease via CMS.

[superme]

Thanks to everyone for the input.
Well plan for me is to run dark and white verticals with separate sites, guess that is the only choice. I believe in regulated markets future and talking 5-10-15 years scope, governments will try to tax those money and pretty sure even Asia will follow up soon as I see some movement there as well.
Is anyone more closely monitoring how many states in the next 2-3 years will allow online casino and betting?

[eenzoo]

If you have such plans you should keep an eye on your competition. they run pretty updated info on that

playusa.com/us/