Page 1 of 2 12 LastLast
Results 1 to 20 of 26
  1. #1
    Moonlight Cat's Avatar
    Moonlight Cat is offline Private Member
    Join Date
    November 2008
    Posts
    1,979
    Blog Entries
    1
    Thanks
    1,236
    Thanked 1,162 Times in 671 Posts

    Default The Art of communication with affiliate manager.

    Anybody have advice or may be somebody tell something from they own experience?
    Why i ask? Because i don't understand some affiliate managers.
    How you communicate with your aff.managers?

    For example. I work with one affiliate program with ultra-active affiliate manager.
    This manager have many ideas about my site. The try to give me advices, about my marketing strategy, banners e.t.c. All of this ideas for my point of view
    are very incompetent. But i am listen, because i think that this is not polite to tell a person that he is incompetent.
    Last edited by Moonlight Cat; 23 May 2013 at 6:50 pm.

  2. The Following 2 Users Say Thank You to Moonlight Cat For This Useful Post:

    Casinorep (30 March 2015), Lloyd (7 July 2013)

  3. #2
    Louis - Income Access's Avatar
    Louis - Income Access is offline Sponsor Affiliate Program
    Join Date
    January 2007
    Posts
    679
    Thanks
    191
    Thanked 302 Times in 170 Posts

    Default

    I personally would not mind if an affiliate told me my ideas were bad. As long as they tell me why.

    When I first started in this business, I knew very little about the industry. Affiliates' feedback was incredibly helpful in my learning process.

    I would say that as long as your feedback is constructive, there is no problem in telling your affiliate manager why his ideas won't work.

    Hope I don't get you in trouble with my advice

  4. The Following 3 Users Say Thank You to Louis - Income Access For This Useful Post:

    Anthony-Coral (28 May 2013), Moonlight Cat (23 May 2013), Renee (26 May 2013)

  5. #3
    Moonlight Cat's Avatar
    Moonlight Cat is offline Private Member
    Join Date
    November 2008
    Posts
    1,979
    Blog Entries
    1
    Thanks
    1,236
    Thanked 1,162 Times in 671 Posts

    Default

    Quote Originally Posted by Louis - Income Access View Post
    Affiliates' feedback was incredibly helpful in my learning process.
    Louis I am very respect all aff.managers. I replay to all e-mails. I send traffic graphics and .pdf report,
    i tell about all my plans. And several days ago i recive letter from this manager

    "... Moonlight Cat, we think that you must send to us more players. We give you so many advices and we are waiting more results".

    If be honest, my first reaction after this letter - remove all they banners immediately.

  6. The Following 2 Users Say Thank You to Moonlight Cat For This Useful Post:

    Casinorep (30 March 2015), Doolally (30 March 2015)

  7. #4
    casinobonusguy is offline Private Member
    Join Date
    October 2006
    Posts
    1,990
    Thanks
    160
    Thanked 1,002 Times in 613 Posts

    Default

    I always consider it a privilege when a manager I am making money with helps me with new ideas.Without my manager advise years ago I never would have tried Swedish ,German ,Japanese ,mobile etc.I would simply reply with a thank you but I am trying things my way and maybe in the future something they suggested will make sense to you.

  8. The Following 2 Users Say Thank You to casinobonusguy For This Useful Post:

    Moonlight Cat (23 May 2013), Renee (26 May 2013)

  9. #5
    clarar's Avatar
    clarar is offline Restricted Account
    Join Date
    October 2011
    Posts
    306
    Thanks
    55
    Thanked 133 Times in 89 Posts

    Default

    Hi,

    I think the best way to point this is to explain why you disagree on the strategy. As an AM I think I would understand what the affiliate is trying to tell me. I wouldn't mind if someone tells me something like this and I'm sure I would learn from it. AMs can make mistakes also and the best way to learn is receiving some feedback. I totally agree with Louis

  10. The Following 4 Users Say Thank You to clarar For This Useful Post:

    Anthony-Coral (28 May 2013), Casinorep (30 March 2015), Moonlight Cat (26 May 2013), Renee (26 May 2013)

  11. #6
    Maria F is offline No longer with Harbour Gaming Affiliates
    Join Date
    November 2010
    Location
    Cyprus
    Posts
    2,406
    Thanks
    368
    Thanked 337 Times in 248 Posts

    Default

    Most affiliate managers have lots of daily tasks top perform and are under pressure, it takes a lot of effort to try to come up with fresh ideas to help affiliates. Sometimes ideas can be great and many times they can be terrible. I would suggest for you to take any good ideas you get and disregard the bad ones. Any professional affiliate manager will take a constructive criticism, learn from it and get better, we are far from perfect

    Communication is the key to a great partnership, so donít be afraid to give feedback.

  12. #7
    Anthony-Coral is offline Former Employee of Coral
    Join Date
    September 2008
    Location
    Gibraltar
    Posts
    1,217
    Thanks
    904
    Thanked 717 Times in 443 Posts

    Default

    Also wrong to assume that AM's are the 'experts' in every aspect of Affiliate Marketing. Another thread here recently discussed the different backgrounds of some AM's and their varied routed into where they are now and how they got there.

    As a younger AM I remember feeling under pressure to know all the answers, as if admitting I was a newbie would be damaging. Now I'm much more comfortable with what I know and also what I don't know. As an AM you are exposed to a HUUUGE number of websites on a daily basis and the conversations you have mean that after a while I think you know a little bit about a lot of things, without necessarily being expert in all or any of them.

    If you are able to build a relationship with your AM it can help to find out about their background and experience as a way of evaluating their advice. For example, I could probably give you decent advice on your site layout, navigation and user experience. Any advice I gave you on SEO would not be worth much as it is not my background.

    AM's, especially newer ones, are often given large numbers of smaller affiliate accounts to try and activate/optimise/manage. From their point of view they may be looking to get something...anything form those accounts and they may not be too interested in you or the development of a particular site.

    If you really feel like you are getting no where with your AM I would say to think about if you do still want to work with that brand. If you do then I would ask if you can be allocated to a diff AM. If they ask why then you can explain the reason and why the advice you have received so far contradicts your instincts or experience. At the very least it should get their attention - Good Luck

  13. The Following 3 Users Say Thank You to Anthony-Coral For This Useful Post:

    -Shay- (28 May 2013), lowrisk (28 May 2013), Moonlight Cat (28 May 2013)

  14. #8
    casinobonusguy is offline Private Member
    Join Date
    October 2006
    Posts
    1,990
    Thanks
    160
    Thanked 1,002 Times in 613 Posts

    Default

    I read other thread and Martyn Beacon is the highest qualified person IMO so I will now address him as Mr.Smarty Pants in all future correspondence

  15. The Following 2 Users Say Thank You to casinobonusguy For This Useful Post:

    AE-Martyn (28 May 2013), Anthony-Coral (28 May 2013)

  16. #9
    AE-Martyn is offline Former AM
    Join Date
    March 2008
    Location
    Manchester
    Posts
    2,050
    Blog Entries
    3
    Thanks
    637
    Thanked 763 Times in 434 Posts

    Default

    Quote Originally Posted by casinobonusguy View Post
    I read other thread and Martyn Beacon is the highest qualified person IMO so I will now address him as Mr.Smarty Pants in all future correspondence
    It was all made up!

  17. #10
    universal4's Avatar
    universal4 is offline Forum Administrator
    Join Date
    July 2003
    Location
    Courage is being scared to death...and saddling up anyway. John Wayne
    Posts
    28,138
    Thanks
    2,260
    Thanked 7,954 Times in 5,018 Posts

    Default

    I have to agree with Martyn here.

    Would any pair of pants really wanna be that close to his butt if they truly were smart?

    Rick
    Universal4
    Gambling World Online Roulette Online Blackjack Live Online Games Sports Betting Horse Racing
    Casino Affiliate Programs
    Hosting and Domain Names
    Gambling Industry Association
    GPWA Moderation by Me and My Big Bad Security Self
    If an affiliate program is not small affiliate friendly (especially small US Affiliate), then they are NOT Affiliate Friendly!

  18. The Following 2 Users Say Thank You to universal4 For This Useful Post:

    AE-Martyn (29 May 2013), Renee (28 May 2013)

  19. #11
    AE-Martyn is offline Former AM
    Join Date
    March 2008
    Location
    Manchester
    Posts
    2,050
    Blog Entries
    3
    Thanks
    637
    Thanked 763 Times in 434 Posts

    Default

    Quote Originally Posted by universal4 View Post
    Would any pair of pants really wanna be that close to his butt if they truly were smart?
    I think you confuse my butt for Hodgeyboys sir.

  20. The Following User Says Thank You to AE-Martyn For This Useful Post:

    Anthony-Coral (29 May 2013)

  21. #12
    TheGooner's Avatar
    TheGooner is online now Private Member
    Join Date
    March 2007
    Location
    New Zealand
    Posts
    4,264
    Thanks
    1,953
    Thanked 4,214 Times in 2,005 Posts

    Default

    Quote Originally Posted by Moonlight Cat View Post
    How you communicate with your aff.managers?
    If an AM gives me specific information about THEIR program or requests promotion of a special feature then I'll review the info and communicate accordingly.

    If an AM gives his/her opinion on wider trends and makes suggestions for wholesale changes, then I'd politely thank them - but point out that the T&C's of the affiliation deal we have with them does not extend to major site customisation.

    However ... if they'd like to make a dedicated "monthly media buy" in addition to the rev-share deal ... then I'm ready and willing to discuss terms, prices and what we might be able to do with their special request. ...

    (That usually gets them backing off quickly)

  22. #13
    RyanH's Avatar
    RyanH is offline Non-sponsor Affiliate Program
    Join Date
    October 2010
    Location
    London
    Posts
    48
    Thanks
    23
    Thanked 40 Times in 22 Posts

    Default

    I'm with Maria here, communication works both ways.

    Please feel free to tell your AMs exactly what you're thinking. Especially if the suggestions they're making are wide of the mark.

    True story - I once gave my girlfriend (now wife) a frankly hideous bracelet for Christmas. She actually told me, nicely, it was hideous when she unwrapped it. Although I was absolutely gutted at the time, she now gets presents she appreciates and I don't waste my time and money on junk.

    We genuinely appreciate affiliate feedback as quite often it feels like we're talking to ourselves. Although that could just be me
    Ryan Henderson - Head of Affiliates - Kindred Affiliates

  23. The Following User Says Thank You to RyanH For This Useful Post:

    Maria F (31 March 2015)

  24. #14
    wintingo is offline Non-sponsor Affiliate Program
    Join Date
    November 2012
    Posts
    13
    Thanks
    0
    Thanked 6 Times in 2 Posts

    Default

    Quote Originally Posted by HodgeyBoy View Post
    I could probably give you decent advice on your site layout, navigation and user experience. Any advice I gave you on SEO would not be worth much as it is not my background.
    ... Inspiring & really well put.

  25. #15
    Louis - Income Access's Avatar
    Louis - Income Access is offline Sponsor Affiliate Program
    Join Date
    January 2007
    Posts
    679
    Thanks
    191
    Thanked 302 Times in 170 Posts

    Default

    To me, the major area where an affiliate manager should be helping out is in regards to promotional content:
    *the USPs of the brand
    *branding or overall feel of the brand
    *specific promotions, whether permanent or time-sensitive

    Affiliate managers can also help out by providing info such as:
    *top converting banners or landing pages
    *highest earning game or product
    *niches where the operator may be more focused internally (example, they may be more interested in slot traffic than poker, and thus willing to pay higher commissions)

  26. #16
    Anthony-Coral is offline Former Employee of Coral
    Join Date
    September 2008
    Location
    Gibraltar
    Posts
    1,217
    Thanks
    904
    Thanked 717 Times in 443 Posts

    Default

    Quote Originally Posted by RyanH View Post
    as quite often it feels like we're talking to ourselves.
    Did somebody hear a noise? Sure I heard something

  27. The Following User Says Thank You to Anthony-Coral For This Useful Post:

    RyanH (29 May 2013)

  28. #17
    moranpob is offline Sponsor Affiliate Program
    Join Date
    July 2013
    Posts
    10
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    yeah like other said, just take what you want from their tips use and try whatever you find can work well...
    and communication is key, good relationships with the AM is key it can help you a lot!

  29. #18
    Triple7 is offline Private Member
    Join Date
    January 2015
    Posts
    2,821
    Thanks
    2,046
    Thanked 2,446 Times in 1,324 Posts

    Default

    Any advice is welcome ofc, but ultra-active aff. managers aren't usually the ones that are very competent. They are just mailing, spamming and pushing to get some banners everywhere.

    The competent ones are providing news letters with useful information about things you can use for promotion like banners, articles, etc. or spend their time with their own websites instead of just mailing and bothering webmasters with things like "why don't we have a topposition", "if i make your revenueshare 30% instead of 25% can we be on top everywhere on your sites" "why there's no traffic yet" "i noticed you signed up 2 days ago, but there are still no banners on your website" or some one that was asking me a dozen of times a day when I will upload his banners...

  30. #19
    RacingJim is offline Public Member
    Join Date
    May 2013
    Posts
    1,871
    Thanks
    880
    Thanked 1,362 Times in 841 Posts

    Default

    Yeh there are some 'over-keen' aff managers who come out with some real gems in terms of how you could increase monetisation when they don't know how you are monetising in the first place.

    There are some really nice aff managers though who make very good and helpful suggestions and remind you when offers are coming up for changing or give you a special unique offer etc.

    On the negative side, I'd say the worst type of aff managers are those who seem to think that because they have 'manager' in their title that they are somehow your boss and can tell you how things are going to be and get really pushy. I tend to ignore those types, which annoys them, because after all in their mind they are my boss, which is fun for me.

  31. The Following 2 Users Say Thank You to RacingJim For This Useful Post:

    Gamble 4 Keeps (29 March 2015)

  32. #20
    Triple7 is offline Private Member
    Join Date
    January 2015
    Posts
    2,821
    Thanks
    2,046
    Thanked 2,446 Times in 1,324 Posts

    Default

    Yep, the ones who think they're running your site. They're quite irritating usually...

Page 1 of 2 12 LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •