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  1. #1
    johnandme is offline New Member
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    Default Backlink is still very important for ranking

    Even though Matt Cutts said backlink would become a little less important in SEO, but I myself don't believe that
    The question is how Google ranks websites? it relies on content? I'm sure any Seach Engines likes a lovely content. But how can search engines distinguish a good content from another? I don't think search engines are so emotional enough to realize better, exellent or worse content
    Search Engines are just a machine, they're not a human, so I think it doesn't have a feeling about content.
    In fact, Google owns some instruments, that helps google understand how visitors think about sites. Google Analytics can determine users' behavior on sites. But I think google may not know satisfaction exactly. This is the difference between human reading and Google search engine reading.

    What happens if so many sites contain equivalent quality content, equivalent bounce rate, time on site, pageviews...? So what is crucial factor to keyword ranking? that's backlink

    Another question! why did Matt Cutts try to lower the role of backlink in SEO? Because he wanted to prevent spammers who are getting spammy and spammy everywhere to get backlinks

    I don't think the role of baclink would be lowered, it's always valuable for SEO , no matter how google's algorism changes.

    I hope you can share your viewpoints to me.

  2. #2
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    I think that backlinks are still important but I think itīs not about the link itself itīs about the quality of the link. When a link does not bring any visitors to your website so what quality can it be? On the other hand when a link brings 100 visitors per day to your site then it seems that it is not only a link from a strong website but a link that brings quality. I think this is one of the differences.
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  3. #3
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    Quote Originally Posted by wettFORM.AT View Post
    I think that backlinks are still important but I think itīs not about the link itself itīs about the quality of the link. When a link does not bring any visitors to your website so what quality can it be? On the other hand when a link brings 100 visitors per day to your site then it seems that it is not only a link from a strong website but a link that brings quality. I think this is one of the differences.
    Yes and well said. I read an excellent piece on the topic by SEO guru Neil Patel recently. In his article he says that Google is not going to place an emphasis on backlinks as it used to. The search engine will look at other metrics in future such as bounce, click through rates, social media etc.

    http://www.quicksprout.com/2015/05/2...campaign=email

    Hope this helps.

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    People with lots of backlinks still claim this.. sites that outrank them with few backlinks say different.. One thing is certain 5 years ago you could not rank without backlinks, now you can.. regards to tools.. Android Browser, chrome and the search engine itself would give a good signal of quality

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    Its no longer the amount of backlinks but the quality of niche relevant backlinks that still work. For example backlinks from a site dedicated to selling clothing would be make little to no difference if the sites are not in the same relevant industry.

    Quality backlinks from quality domains that are in your industry or close to it still works

  7. #6
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    I think backlinks are still very important as well, not only to rank your site well but also may hurt your website. I know from personal experience that if you have a bunch of poor quality links pointing to your site it will hurt your rankings. I had a spam attack (which is still ongoing) where someone is linking to my main website with garbage links from blog posts and forums. At first I took G's word for it that you cant control who links to your site and they will ignore links, but as rankings plummeted I had to do something. I disavowed over 100 pages and 200 domains that linked to my site and rankings are back up to where they were and slowly even getting better. I have to update my disavow list at least twice per month though to keep up with the attack.

    So in short, good links will always help your site but bad links can destroy your site more so than good links helping - IMO. If I had to pick one or the other, I would focus on making sure the bad links are removed or disavowed before I would work on getting links to my website. Of course that is contingent on your website being established already and having quality content which is still and always will be king.
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    It is possible to rank in google with very few links.

    I outrank some very well established sites who have 1000's of backlinks and I have very few if none for the keywords that we are competing on. I like to think that it's my content that differentiates our positions. I won't be altering my current strategy.
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    nwalker, spot on.

    PageRank is an algorithm for determining the value of a website by assigning weight to links. It's brilliant, but is now an outdated technology. The trend is obviously going towards good content and quality sites, as Google now has the tools to assign value to sites without relying on PR. It is no longer a game of who links to who.

    The trend is definitely not going back towards counting and weighing backlinks. Whoever thinks otherwise will sink with the PageRank ship.

    Quote Originally Posted by cass View Post
    SEO guru Neil Patel
    Small correction - I don't consider him an SEO expert at all, let alone a guru. He's a content marketer, which means he's on the side of human interaction, while SEOs try to reverse-engineer and fool the ranking algorithm.

  12. #9
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    It is definitely possible to rank without any or just a few backlinks. I can also see a lot of sites in the rankings also for very good keywords that donīt have any backlinks but I still donīt have any idea how this works because the content of those sites are not better than the content on the sites with mass of links. So when it is not the content what is the reason for this?
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    Quote Originally Posted by TravG View Post
    At first I took G's word for it that you cant control who links to your site and they will ignore links
    Yes, I almost believed them as well

    Quality links are important to rank, but if the visitors don't like the site, they will not return. I think that quality backlinks and quality content are both just as important as each other.

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    yes, back links always matter for a website. If you make quality back links, they will lift your ranking otherside if you make bad back links they will down your ranking.

    Quality works always matter for a website. Content, back links, eco-friendly design all includes in quality.

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    Hope so, spending ages trying to build these links! Would cry if not.

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    Well I also believe that backlinks will remain key to SEO (this is what made Google's success). Regarding Social Media, they seem to have almost no impact on my SEO.

    Charles

  18. #14
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    Quote Originally Posted by gillies8888 View Post
    Hope so, spending ages trying to build these links! Would cry if not.
    So how's that working for you? What sort of movement on keywords do you see when you add a backlink? Are you adding content also?. I'm interested because I do No backlinking at all and can see movement in positions when I add a lot of good relevant content.
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  20. #15
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    Before placing a link anywhere, ask yourself, if Google didn't exist would you still be trying to link from it?
    If the answer is no, then don't bother.

  21. #16
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    I can't move for SEO experts. You must all be rich.

  22. #17
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    In my opinion I really hope that Google and all SEs eliminate backlinks as an element of SEO. Firstly, they're annoying as hell to accumulate and a waste of time. Secondly, the notion of you producing content that is soooooo compelling that others post links to your site is only theoratical. I mean are there any online gambling portals out there that people are so interested in that they actually share around?
    Last edited by Casinorep; 3 June 2015 at 4:22 pm.

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    Nwalker, some tests have worked really well! Never tried on main site though, always on small sites. Having fun learning though

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    There was a video, if I recall correctly a year ago where Google confirmed that they do have a test version of the search engine, without taking backlinks into account and the results weren't good.

    Ofc they did not specify in what niche or what sort of keywords they've tested it on. If i had to guess, id think that to have a test version of the SE without links means that you are trying to reproduce similar results but based on all other signals.

    Whether they succeed or discard the idea in the future is a matter of time I guess for us to see. I'd love to see quality content writers succeed.

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    Quote Originally Posted by Casinorep View Post
    In my opinion I really hope that Google and all SEs eliminate backlinks as an element of SEO. Firstly, they're annoying as hell to accumulate and a waste of time. Secondly, the notion of you producing content that is soooooo compelling that others post links to your site is only theoratical. I mean are there any online gambling portals out there that people are so interested in that they actually share around?
    I don't see how you can rank with just content, if 50 sites all compete for the same keyword with perfect content who wins?

    There are a few gambling portals that get natural links, but it's obviously very uncommon. oddshcecker and wizardofodds are a few. But your bog standard casino review site has no chance, which is why you need to offer something of value to your visitors

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