Hi Guys,

Hope everyone is well!

This is more of a brain dump, hoping that some experienced guys could bring their input to the table.

I am purely focused on FTD's, Conversion and player journeys from our sports pages to sportsbooks. Our SEO team are focused on Google. This has sparked a pretty interesting internal debate and, at some points, arguments!

SEO believe that interlinking the pages is crucial to benefitting the overall of the SEO - I agree to an extent.

I believe that virtually every page should be a landing page with relevant information that champions links to our operators because that is how we get paid!

Has anyone else experienced this. I can imagine there is no right or wrong way of doing things but I certainly feel that outbound links are far more important than inbound links!

Any ideas!??