Banners schmanners!

[Lee-Ann]

Hi Guys

I'd be keen to hear what sort of promotional materials you'd like to see from us in the new year! Banners are said to be "dead eye candy" , text links are boring ....

How are you guys utelising online to promote operators most effectively in the casino space?

Is this video , is it fancy flash games, do you still want unique content - what about timed promotions (for social media campaigns)...???

Let me know what you need as we'd like to plan effectively for next year to meet your requirements.

Thanks
Lee-Ann

[brean78]

Banners are said to be "dead eye candy" , text links are boring ....

Hmm, I wonder who is saying this?

I would argue that both Banners and text links serve as key promotional tools, even if they aren't as effective as they were 5-10 years ago. Maybe looking at more tageted promotions, with banners that reflect the page they are on would work better for some affiliates. As for text links, a lot has to do with what is actually written in the text. The generic "$50 at somethingorothercasino - click here" aren't that effective, but more tailored messages are.

[Lee-Ann]

Ok - so banners still work - do you think the standard sizes are still required, is flash better than gif, should they be more game specific than just offer lead?

Text links are becoming cleverer - I saw this www.ciaomedia.com the other day which I thought was very interesting take on using text based ads within various publisher sites to generate sales.

It helps to hear feedback - as sometimes we get bogged down with what we are doing internally and don't get a chance to come up for "air" to see the broader spectrum of digital media and how it's being used and also how it's enhancing / changing....

[grem]

I would like to see better converting banners.

Landing pages are always helpful at converting