Recent Blogs Posts

  1. PPC 101 and PPC 102 - continued

    by , 18 February 2011 at 8:34 am
    You can find some free “double-your-initial-deposit” HERE. I would even go as far as to contact they rep you got in PPC 101, and advise him that you have plenty of funding to spend on good traffic, and get a suggestion on what they can do or what they recommend you do to help accomplish this.

    Be aware of the settings for each company such as the type of ad. Is it a CPC (cost-per-click), CPM (cost per 1000 impressions – or how many times it shows up within an entire ...
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  2. PPC 101 and PPC 102 - continued

    by , 18 February 2011 at 8:33 am
    [B]PPC 102[/B]

    Now that [B]PPC Company[/B] accounts have been established its time to create you tracking URLs. Each company is a little different in the way they handle this. Some will add a pixel or a tracking snippet on the pages necessary to track your results. Placing this code on your landing page tells you what your CTR or ‘click through rate’ is. This can tell you whether your creative (or ad) is effective, and by rotating different creatives you can gauge the ...
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  3. PPC 101 and PPC 102

    by , 18 February 2011 at 8:32 am
    [QUOTE=GaryTheScubaGuy;634892]Here are 2 articles I wrote a few years ago - most is still relevant. Other than what's in here, feel free to ask any PPC related questions that you may have.

    [B]PPC 101[/B]
    Their are many ways to optimize your results, but the most important (I manage 700+ PPC accounts) is to use the proper filters (like [US only] because a lot of click fraud comes from non-US traffic), and to run your logs through an analyzer to verify the country of origin. ...
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