[QUOTE=GaryTheScubaGuy;663844]Great thread! Here's my checklist I give to my content people; - Pick 5-keywords/keyword clusters (eg. [I]casino, live casino, online casino, live casino online, live online casino dealer[/I]) The reason for this is that one of the few easily manipulated algo parameter is latent semantics, or in Layman's terms 'relativity'. A few mentions of a keyword doesn't cut it these days. I use the example that if I were writing about trucks(US) ...