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  1. Knowing if your ads work, and avoiding banner burnout

    by , 10 November 2016 at 11:39 pm
    When visitors see the same old ad constantly, it tends to be ignored. This is known as banner burnout. A method to deal with it is called frequency capping. I know myself personally, and when I visit a website, I tend to overlook any ad, once I know it is an ad. And if you pay particular attention to most casino ads, they have a variety of flashing lights and they beg to be ignored. How many flashing ads have you seen with claims of big bonuses? Of course they are common, so you need to be more ...
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  2. Should you advertise on gambling forums?

    by , 10 November 2016 at 11:15 pm
    Gambling forums at first seem like a good source of traffic. And you'll find that any reasonably popular forum ranks well on Alexa. Advertising on a popular marketing website like the Warrior Forum may also seem like a good idea, if your target market is people with a website. But here's what you're missing.

    [SIZE=4][B]The majority of traffic on forums is not unique[/B][/SIZE]

    The general definition of a unique visitor is one unique IP address every 24 hours. A typical ...