Expansion of my site, Country franchise solution?

[betting.football]

Hi All, I am happy with the growth of my site in English language even after such a short time working full time on the site and have a path to grow further, however, I would like to add more languages and target other markets with relevant match predictions, h2h, odds content and sportsbook reviews and offers.

As always complications occur when you do not have local knowledge and language skills in a market and this has held me back several times in the past. I am feeling that it would be worthwhile (for all parties involved) for me to partner up with others that have affiliate experience in/language skills in the markets I would like to target, it would be kind of a 'site franchise' based on countries.

So what would the person working on a new country receive, I was thinking that a big majority of the revenues from players from their country would be theirs with a small amount remaining for developing agreed/discussed areas of the site/put into a 'growth fund' as well as a share of the sale price if the site was sold.

Ultimately the goal is that more content, new developments and more experience onboarded boosts the site across all markets and adds value thus would be good for all those involved.

Have any of you tried this approach, did it work, what where the issues, see any upsides, downsides?

Your feedback is much appreciated.

BR
Stuart

[Strider1973]

There are a lot of possible solutions.

You could just hire someone to help you translate the site and pay him xy/hour and keep all the revenues for yourself.

Or, as you suggested, you could setup some kind of JV. Just make sure it's a simple solution where accounting is clear and where both parties have some kind of "security" for their work. For example, if you own the domain and someone spends xy hours developing a subdomain in another language, how can he be sure he'll still earn money from is work in the future?

One JV I did, which is similar to yours, was this:
Someone had a great looking website with great content in English. He gave me the rights to use the design + the content and to translate it to another language. He setup the site with his design and the hosting.
I registered the domain and did all the work on translation + maintaining the site (changing aff programs etc).
So his cost are basically 0, and his work after initial setup was also close to 0, but I was able to use his design+content.

So what solution did we chose to distribute the revenues? Our simple solution: we just split the revenues 50-50. And instead of creating new JV aff-accounts, or giving eachother access to the other accounts to check everything is fine, we just setup a solution where clicks of users get sent 50% of the time to his aff-links and 50% of the time to my aff-links.

A simple solution, and it's still working after 6+ years...

[betting.football]

So what solution did we chose to distribute the revenues? Our simple solution: we just split the revenues 50-50. And instead of creating new JV aff-accounts, or giving eachother access to the other accounts to check everything is fine, we just setup a solution where clicks of users get sent 50% of the time to his aff-links and 50% of the time to my aff-links.

A simple solution, and it's still working after 6+ years...

I like it, nice clean solution, it follows the simple mantra that it has to always be about transparency and trust and working towards the same mutual goals, thanks for your feedback