.Casino Domains

[Simmo!]

I think the main issue is not whether they will rank or not (in time, Google's quality algo will take care of that) but more like perception and trust. I think people trust what they know so .com and .net will rule until such a time as ".casino" has been sufficiently marketed as to make it familiar and therefore trustworthy.

For now, I can't see any benefit but perhaps in 5-10 years time the world will accept them on an equal footing. There is a reasonable chance that will happen but that's exactly what domaining is all about - you speculate to accumulate - and that's what entrepreneurs do, they take risks.

But I won't be buying any. I think there will always be space for .com and .net whatever happens. You won't be competing on the domain name, you'll be competing on the quality of the information you offer and the branding. Think how many new global domain extensions we've seen launched in the past 15 years and the only ones that rank are the ones with authority content (and link juice which is evaporating fast!).

Ironically, it's just a gamble

[knowyourbets]

I think this is all getting a bit ridiculous. Some people struggle to remember the website name let alone the extension. If these specific extensions are brought out where does it all stop? Will every industry have an industry specific extension i.e. KPMG.accountants?

[JackTenSuited]

I think this is all getting a bit ridiculous. Some people struggle to remember the website name let alone the extension. If these specific extensions are brought out where does it all stop? Will every industry have an industry specific extension i.e. KPMG.accountants?

well there are already .accountants domains

[WilliamGreen]

Domains, for example, .club, .casino, and .london make it simple for your site guests to know precisely what you are putting forth, permitting you to communicate as the need should arise much snappier.

[blackriver]

I think this is all getting a bit ridiculous. Some people struggle to remember the website name let alone the extension. If these specific extensions are brought out where does it all stop? Will every industry have an industry specific extension i.e. KPMG.accountants?

My fav is .ninja Unfortunately all good keywords are already taken in this specific industry

[baldidiot]

My fav is .ninja Unfortunately all good keywords are already taken in this specific industry

Yeah I couldn't resist picking up a few ninja domains for the pile. Actually I'd forgotten about them - thanks for the reminder.

[RyanWeb]

I think the main issue is not whether they will rank or not (in time, Google's quality algo will take care of that) but more like perception and trust. I think people trust what they know so .com and .net will rule until such a time as ".casino" has been sufficiently marketed as to make it familiar and therefore trustworthy.

For now, I can't see any benefit but perhaps in 5-10 years time the world will accept them on an equal footing. There is a reasonable chance that will happen but that's exactly what domaining is all about - you speculate to accumulate - and that's what entrepreneurs do, they take risks.

But I won't be buying any. I think there will always be space for .com and .net whatever happens. You won't be competing on the domain name, you'll be competing on the quality of the information you offer and the branding. Think how many new global domain extensions we've seen launched in the past 15 years and the only ones that rank are the ones with authority content (and link juice which is evaporating fast!).

Ironically, it's just a gamble

I 100% agree.. By the time .casino is a match for .com who knows where this industry will be. Then again.. I didn't think I would have been doing this for my first 6 years

[TravG]

Ill just continue to stick with good old ".com"

[Miles_FTA]

Ye I have to Agree with Dan I dont think people will get used not using .com .org and their own country codes anytime soon.

I do think . Casino etc will become valid someday but ti will take time for people to get used to these

[DanHorvat]

I own roulette.directory but that's as far as I went with the new domain extensions. Do you guys think it's worth developing a site on that domain? Or should I keep it for selling later as is? Do you think it's worth anything as a stand-alone domain?

[universal4]

Personally I think having the dozens and dozens of new extensions added the last few years just shows the sheer greed of the Registrars as a whole, but we are stuck with them all now.

I personally think that DanHorvat could get a domain to rank if he put forth the effort no matter what the extension is....

Whether some extensions will provide extra seo help or make things more difficult to get a brand to rank is yet to be seen, and I think that is the more important question.

I would think if we asked Google directly, they would say that it doesn't matter and that no one extension "should" get more weight, but I also wonder how accurate that statement would be.

Rick
Universal4

[PhilF (ex-WhichBingo)]

we bought a few .bingo domains but purely as a defensive move. We won't be using them.

The question isn't whether Big G lists them but more importantly will Joe Public use them. Bearing in mind the difficulty getting past .com and .co.uk with Joe Public at the moment I can't see any of these new dot.whatevers being anything other than money in registrars pockets.

[xecutable]

I'd have to agree. I consider myself techy, and yet even I cringe when I see a comehere.casino domain cause it looks incomplete. Indeed the registars selling those for hundreds if not thousands r the only ones profiting, advertising the "big seo value" of those with is none.

Most of us have been trained that a website domain is www.example.com or whatever other familiar extension u know .net, .org , and those country specific ones.

Would take years of repetition and advertising for those domains to get integrated. Registering a few to keep imitators of makes sense.


Talking about looking werid, lets take it a step further and investigate a deeplink within the site comehere.casino/casinos/vegas-casino/ or something of this sort tbh even I would be thinking of "correcting" that .casino to .com or something thinking I messed something up.

I need my .com or something similar XD otherwise it's like sitting on the Thanks Giving table with no turkey Xd

[TheGooner]

I own roulette.directory but that's as far as I went with the new domain extensions. Do you guys think it's worth developing a site on that domain? Or should I keep it for selling later as is? Do you think it's worth anything as a stand-alone domain?

It rolls off the tongue so well that it deserves to be worth something doesn't it?

But as others have alluded to until the growth of these specialist extensions gets out into mainstream use it's not going to be a hot destination. You can put a lot of effort and make it a ranking click-able location if reckon - but it's not going to be brandable or in the public mindset yet.

If it was mine I'd certainly develop it into a mini-site, to get it to pay it's way, and keep it as a longer term speculation.

[DanHorvat]

Will do.


Regarding these new extensions, we have forgotten one thing. How often do you really check the actual URL? You search Google, you click the title of the result, you read the page. Especially if you're doing all that on your smartphone. Some people are even saying domain names are dead.


Personally, when I want to visit goonersguide.com, I just type in "goon" and the rest is auto-complete as I've visited the site before. For Yahoo Mail I use "y", for Fantasy League I use "fa", and so on. Couldn't care less if these sites ended in .pw.


.com is an absolute must if you have any intention of advertising on TV, radio, billboards. It won't work if it's not a .com. People won't type the address in correctly. Period.


Depending on the marketing campaign, you can make anything work. Just create a buzz, create a nice logo, make it cool. I recently obtained freewebsite.im, which is practically worthless for SEO as you can only geotarget Isle of Man, but when marketed properly through other channels it can be priceless.


I'm starting a new business and I made a list of ways to market the product. I have 15 items on that list. SEO is just one, and Adwords is not there. As online affiliate marketers we tend to think only in terms of SEO, but once you step out of the affiliate space, marketing options are far more diverse. In this particular case I'm creating a whole brand, and the names of products aren't in the domain name of the company at all.


Just saying - lots of things need to be considered. It's never just black or white. Domain extension matters the most if you expect the customer to type it in. But if it's just a link on a PPC ad - who cares? You just click and you're there anyway.

[Casino Strategy]

I tend to disagree with most of you, I think with time, those domains will become the industry standard (I'm not arguing that registrars make the most out of them for now tho). Someone said above that it will take people a lifetime to get used to the new domains... 30-40 years ago internet was not a thing. Not a domain name, the entire damn internet, it was not there. Now my grandma surfs the web and got used to it in 5 years or so.

I think what's going to happen is people will cringe for a while hearing these domains, then something famous will start using it (like oprah.show or something), then in 2 years, .com will be distant past. Also I can't see Google not developing their algorithm to calculate the relevance of the domain into the ranking.

[TheGooner]

Domain extension matters the most if you expect the customer to type it in. But if it's just a link on a PPC ad - who cares? You just click and you're there anyway.

While I agree with much of what you say Dan - I still have reservations about the keyword vs brand side of the equation. As I said - I think you have the ability to make any address a clickable location - but if it's ONLY a clickable location because it's not a memorable brand or easily typed in - then it's only ever going to get a partial reach compared to a good brandable .com.

Roulette.directory loses out for me because it lacks brand, in the same way many of the bet locations fail because they are all plays on the word bet / wager / gamble. These extended / specialist extensions that are a long word and not a brand fail usability for me.

KA-SEE-NO (.casino) is three syllables wasted on a non-branding part of the address.
DI-REC-TOR-EE (.directory) is four syllables.

This is where .com works as the TLC - it is only one syllable - but it's also the default suffix in most minds when hearing a website name. If you omit it and call your site Ricks Roulette (say) then you have a better brand than roulette directory.

Yahoo, Bing, Google are brands. If search.engine becomes the #1 go to place for search then I'll change my mind.
In sports we see ESPN, and BBC Sport working as top of mind - big brands with nothing to do with the keyword.

That being said - we can't see the future - and I like the straight forwardness of roulette.directory - so I'd keep it up your sleeve for a while to see how the landscape develops. If .directory takes off then you have a money spinner.

[DanHorvat]

Okay let's leave roulette.directory aside as that's a whole different debate, brand vs keyword, and that's not what my big post above (or this thread) are about. Obviously the domain was purchased as a no-nonsense self-explanatory domain as opposed to branding potential.

Not everyone has the power to choose a stupid name like Google and still rule the world. It does not mean you ought to choose stupid names if you want to rule the world - that's not the connection. Although, I remember it clearly, people started saying "oo" in a five- or six-word brand name is recipe for success because Yahoo and Google are doing so well.

Anyway, let's use something else as an example: gooners.guide

[AndyBonus]

The .casino extension is an interesting topic. I was watching these domains when they rolled out at pretty stupid prices (IE $12.5k),The one I wanted, sold first or second day, and then turned up on Sedo soon after. Interestingly enough the only sale to reach DNjournal was for star.casino for $11,200.

I did end up buying a premium one, but I wont be selling it any time soon It will be a project

[Doolally]

I'm sure that in the coming years, some of these extensions will become popular. The problem is there are so many, you can't tell which ones it'll be and therefore making a speculative purchase as a long-term investment is difficult.

I don't think any negative values will be given for SEO purposes but do think that that common extensions will be more trusted, at least for the next few years.