With 19 years exp in this gig (got to be doing something right), I can say with all honesty, I've never, ever, become obsessed with over analyzing SEO strategies. Instead, I've followed SEO basics since day dot.
I've tried outsourced writers. However, while the briefs supplied were followed, the content supplied was nothing special. So I returned to writing my own stuff; least I know with 100% certainty it's not re-spun!
My philosophy is... If it's helpful to your visitors, write it. If it can help others, do it. Reiterating, got to be doing something right
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Compliance: a code word for control
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Do the right thing, even when no one is looking. It's called integrity.
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