Compliance - Website design

[Football Bettor]

I see there are new compliance guidelines set down by the UK Gambling Commission, Bet365 are suspending accounts for not meeting these requirements, Google have requirements if you want to advertise gambling content, ect.

Is there one place that clearly lays out all these requirements so that a new website can be designed to meet all of them?

Thank You.

[Scampi]

The ASA can actually review a site for you, but there are no clear rules.

[Football Bettor]

The ASA can actually review a site for you, but there are no clear rules.

Thanks, I wasn't aware of them. If there are any others I would appreciate it.

I have yet to find out what the new compliance guidelines are from Bet365 for example for their affiliates.

[CasinoerDanmark]

Howdy,

Check out this portal for general information: https://gamblingcompliance.com/sectors/affiliates

Otherwise, I recommend you to contact your affiliate manager. I can recommend LeoVegas which has a badass legal team (sometime too good......) and they really want and need their affiliates to be compliant. If you do not have a relation to LeoVegas ask any of your stock listed operators.

Good luck!

[Renee]

There are 2 documents on the ASA website that outline the rules for marketing.
You can find them here:

Guidance on the rules for gambling advertising:
https://www.asa.org.uk/resource/gambling.html

Children & age-restricted ads online:
https://www.asa.org.uk/resource/chil...ds-online.html

The first document mentions things like misleading ads (free bets), using gambling as a way to get out of financial distress, amongst other things. The second has all the information about advertising sppealing to people under 18 etc.

I have posted this in another thread, but you can also request them to audit your website and they will give you advice on what to change in order to comply with the advertising standards: https://www.asa.org.uk/advice-and-re...formation.html

Cheers

[Triple7]

In general two rules do exist:
1. It must not be misleading;
2. It must not be targeting or appealing to under 18s.

CAP (part of ASA) can do an audit. Been there, done that and I've found them very helpful. It's not a guarantee their conclusion, but it they say "no", I guess it's better to make changed.

Of course it's all open to interpretation and every operator takes it different. Another option would be to not advertise welcome offers too heavy, as must of them are misleading or very close to misleading.