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  1. #1
    Football Bettor is offline New Member
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    Default Compliance - Website design

    I see there are new compliance guidelines set down by the UK Gambling Commission, Bet365 are suspending accounts for not meeting these requirements, Google have requirements if you want to advertise gambling content, ect.

    Is there one place that clearly lays out all these requirements so that a new website can be designed to meet all of them?

    Thank You.

  2. #2
    Scampi's Avatar
    Scampi is offline Private Member
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    Default

    The ASA can actually review a site for you, but there are no clear rules.

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  4. #3
    Football Bettor is offline New Member
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    Default

    Quote Originally Posted by Scampi View Post
    The ASA can actually review a site for you, but there are no clear rules.
    Thanks, I wasn't aware of them. If there are any others I would appreciate it.

    I have yet to find out what the new compliance guidelines are from Bet365 for example for their affiliates.

  5. #4
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    CasinoerDanmark is offline Private Member
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    Default

    Howdy,

    Check out this portal for general information: https://gamblingcompliance.com/sectors/affiliates

    Otherwise, I recommend you to contact your affiliate manager. I can recommend LeoVegas which has a badass legal team (sometime too good......) and they really want and need their affiliates to be compliant. If you do not have a relation to LeoVegas ask any of your stock listed operators.

    Good luck!
    Last edited by universal4; 15 November 2017 at 1:52 am. Reason: fixed link and approved post

  6. #5
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    Renee is offline Sponsor Affiliate Program
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    Default

    There are 2 documents on the ASA website that outline the rules for marketing.
    You can find them here:

    Guidance on the rules for gambling advertising:
    https://www.asa.org.uk/resource/gambling.html

    Children & age-restricted ads online:
    https://www.asa.org.uk/resource/chil...ds-online.html

    The first document mentions things like misleading ads (free bets), using gambling as a way to get out of financial distress, amongst other things. The second has all the information about advertising sppealing to people under 18 etc.

    I have posted this in another thread, but you can also request them to audit your website and they will give you advice on what to change in order to comply with the advertising standards: https://www.asa.org.uk/advice-and-re...formation.html

    Cheers
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  7. #6
    Triple7 is offline Private Member
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    In general two rules do exist:
    1. It must not be misleading;
    2. It must not be targeting or appealing to under 18s.

    CAP (part of ASA) can do an audit. Been there, done that and I've found them very helpful. It's not a guarantee their conclusion, but it they say "no", I guess it's better to make changed.

    Of course it's all open to interpretation and every operator takes it different. Another option would be to not advertise welcome offers too heavy, as must of them are misleading or very close to misleading.

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