Results 1 to 15 of 15

Thread: cookie duration

  1. #1
    freeslotmoney is offline New Member
    Join Date
    September 2013
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default cookie duration

    Hi-
    I see that APCW does an audit which includes the cookie duration of various programs, but I wanted to start a thread that consolidates the cookie length in the t's and c's of each program. Can AM's post their program's cookie duration in this thread or if such a thread already exists, point me in the right direction? Thanks in advance.

  2. #2
    edgarf76's Avatar
    edgarf76 is offline Private Member
    Join Date
    March 2013
    Location
    Montreal
    Posts
    2,173
    Thanks
    795
    Thanked 579 Times in 426 Posts

    Default

    You can scroll down to the bottom and click on each affiliate program. Once you are on that page it should be clearly stated on each affiliate programs page. You have to go to each and everyone of them, they are all different.

  3. The Following User Says Thank You to edgarf76 For This Useful Post:

    Renee (8 September 2013)

  4. #3
    justbookies is offline Private Member
    Join Date
    September 2009
    Posts
    1,285
    Thanks
    521
    Thanked 863 Times in 512 Posts

    Default

    There have been a few threads discussing this in detail in the past, but my quick forum search could not find the best of them. I know the major UK-facing sportsbooks default cookie lengths. A quick look via browser settings reveals them anyway. With regard the major bookmakers in the UK market, they are all good except: Boylesports and Paddy Power (both have defaults of a session cookie) and William Hill is just 72 hours.
    Personally I reckon a session cookie could lose you at least 50% of referrals versus a 30-day cookie. There are some online shopping surveys that demonstrate maybe half of browsers go away and think about it before committing to their purchase. I would think that might be similar for registering with a bookmaker. Hence a program's cookie length is arguably a crucial consideration for affiliates. No point getting 30% rev share on a session cookie program as the real rate of rev share might be 15% if you are losing half your referrals versus a 30-day cookie program.

  5. The Following 2 Users Say Thank You to justbookies For This Useful Post:

    Anthony-Coral (19 September 2013)

  6. #4
    freeslotmoney is offline New Member
    Join Date
    September 2013
    Posts
    2
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    When you consider how many clicks it takes to get a conversion for casino, even 30 days can seem harsh. It's definitely one of the most important considerations.

  7. #5
    Betfair_Sports is offline Former AM
    Join Date
    June 2011
    Posts
    28
    Thanks
    16
    Thanked 6 Times in 4 Posts

    Default

    Betfair Affiliates have a 45 day cookie window.

    Interesting article, whilst it's not based on gambling, trust me when I say the customer behaviour is similar when it comes to sportsbook - http://wiki.affiliatewindow.com/inde..._Really_Needed
    Last edited by Betfair_Sports; 10 September 2013 at 11:53 am.

  8. #6
    slotplayer is offline Private Member
    Join Date
    September 2006
    Posts
    1,044
    Thanks
    198
    Thanked 322 Times in 252 Posts

    Default

    to be honest I'm more interested in the read cookie function than the write cookie function.

  9. #7
    LukeC is offline Non-sponsor Affiliate Program
    Join Date
    October 2012
    Location
    Birmingham, UK
    Posts
    495
    Thanks
    49
    Thanked 122 Times in 49 Posts

    Default

    Quote Originally Posted by slotplayer View Post
    to be honest I'm more interested in the read cookie function than the write cookie function.
    Please could you elaborate on what you mean by this? It's not something I've heard referenced before. Thanks!
    Head of Affiliates at Digital Fuel

  10. #8
    slotplayer is offline Private Member
    Join Date
    September 2006
    Posts
    1,044
    Thanks
    198
    Thanked 322 Times in 252 Posts

    Default

    Quote Originally Posted by PaddyPowerLuke View Post
    Please could you elaborate on what you mean by this? It's not something I've heard referenced before. Thanks!
    sure, as you know the visitor clicks a link on an affiliate's site, the cookie data is passed to the casino landing page via the address bar and then the write cookie function on the destination/landing page is executed to store the cookie on the visitors computer/device, we can physically view the cookie via firefox.

    However, once on the casino site the visitor has a variety of options, they may decide to register with the flash casino, download the full casino, or maybe try one of the freebie games many casinos put on their home page and register that way or they may switch to any number of pages suchas the promotions, banking, or FAQ page all of which could have a dl link or a registration button.

    They may also bookmark the casino to return later or click any one of the social media icons and leave the casino entirely, in any of the above scenarios I would think the cookie must be read to credit the referring affiliate.

  11. #9
    LukeC is offline Non-sponsor Affiliate Program
    Join Date
    October 2012
    Location
    Birmingham, UK
    Posts
    495
    Thanks
    49
    Thanked 122 Times in 49 Posts

    Default

    Quote Originally Posted by slotplayer View Post
    sure, as you know the visitor clicks a link on an affiliate's site, the cookie data is passed to the casino landing page via the address bar and then the write cookie function on the destination/landing page is executed to store the cookie on the visitors computer/device, we can physically view the cookie via firefox.

    However, once on the casino site the visitor has a variety of options, they may decide to register with the flash casino, download the full casino, or maybe try one of the freebie games many casinos put on their home page and register that way or they may switch to any number of pages suchas the promotions, banking, or FAQ page all of which could have a dl link or a registration button.

    They may also bookmark the casino to return later or click any one of the social media icons and leave the casino entirely, in any of the above scenarios I would think the cookie must be read to credit the referring affiliate.
    I misinterpreted your initial post - I thought that you were implying the read function also could have a duration set.

    The cookie would have to be read for the player to be tracked. The player should track in all those circumstances as long as it's within the cookie duration (although if you're promoting download products, it could be worth checking that any registration inside the download product is tracked).
    Head of Affiliates at Digital Fuel

  12. #10
    AE-Stephen's Avatar
    AE-Stephen is offline Former AM
    Join Date
    June 2013
    Posts
    424
    Thanks
    79
    Thanked 266 Times in 174 Posts

    Default

    Our cookies last 28 days, the player then belongs to the last refering affiliate.

  13. #11
    QuasarAffiliates is offline Former AM
    Join Date
    September 2012
    Posts
    371
    Thanks
    9
    Thanked 163 Times in 92 Posts

    Default

    Our cookies are stored for 30 days.

    Regards,
    Rebecca.

  14. #12
    blendtec is offline Private Member
    Join Date
    February 2012
    Posts
    166
    Thanks
    7
    Thanked 75 Times in 58 Posts

    Default

    I had this saved from before - i'm pretty sure Anthony from GPWA posted this previously -this is a slightly updated list:

    Ace Revenue: lifetime
    Affiliate Club: 365 days
    Bet365: 45 days
    Betfair: 45 days
    Betfred: 45 days
    Betting Partners: 14 days
    BetVictor: 30 days
    Blue Square: 30 days
    Boylesports: Cookies expires as soon as browser closes
    Gala Interactive: 30 days
    Intertops: 30 days
    Ladbrokes: 14 days
    Live Casino Partners: 90 days
    Paddy Power: Cookies expires as soon as browser closes
    Red Returns: 30 days
    Rewards Affiliates: 90 days
    Roxy Affiliates: 30 days
    SkyBet: 30 days
    Unibet: 14 days
    Wager Junction: 3 days
    WBX: 30 days
    William Hill: 3 days
    You Win: 14 days
    Quasar: 30 days
    Affiliate Edge: 28 days

  15. #13
    edgarf76's Avatar
    edgarf76 is offline Private Member
    Join Date
    March 2013
    Location
    Montreal
    Posts
    2,173
    Thanks
    795
    Thanked 579 Times in 426 Posts

    Default

    thank you @blendtec. That is an awesome list! The problem is if someone uses a spyware program such as ccleaner that is immaterial

  16. #14
    RacingJim is offline Public Member
    Join Date
    May 2013
    Posts
    1,872
    Thanks
    882
    Thanked 1,362 Times in 841 Posts

    Default

    Cookie length directly correlates with how well/poorly I do with each bookie.

  17. #15
    JackTenSuited is offline Private Member
    Join Date
    March 2004
    Posts
    1,014
    Thanks
    23
    Thanked 334 Times in 207 Posts

    Default

    Quote Originally Posted by RacingJim View Post
    Cookie length directly correlates with how well/poorly I do with each bookie.
    And it's the reason I no longer promote paddy power, a single session cookie is completely absurd and no doubt cost affiliates a lot of sales.

  18. The Following User Says Thank You to JackTenSuited For This Useful Post:

    justbookies (22 September 2013)

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •