cookie duration

[freeslotmoney]

Hi-
I see that APCW does an audit which includes the cookie duration of various programs, but I wanted to start a thread that consolidates the cookie length in the t's and c's of each program. Can AM's post their program's cookie duration in this thread or if such a thread already exists, point me in the right direction? Thanks in advance.

[edgarf76]

You can scroll down to the bottom and click on each affiliate program. Once you are on that page it should be clearly stated on each affiliate programs page. You have to go to each and everyone of them, they are all different.

[justbookies]

There have been a few threads discussing this in detail in the past, but my quick forum search could not find the best of them. I know the major UK-facing sportsbooks default cookie lengths. A quick look via browser settings reveals them anyway. With regard the major bookmakers in the UK market, they are all good except: Boylesports and Paddy Power (both have defaults of a session cookie) and William Hill is just 72 hours.
Personally I reckon a session cookie could lose you at least 50% of referrals versus a 30-day cookie. There are some online shopping surveys that demonstrate maybe half of browsers go away and think about it before committing to their purchase. I would think that might be similar for registering with a bookmaker. Hence a program's cookie length is arguably a crucial consideration for affiliates. No point getting 30% rev share on a session cookie program as the real rate of rev share might be 15% if you are losing half your referrals versus a 30-day cookie program.

[freeslotmoney]

When you consider how many clicks it takes to get a conversion for casino, even 30 days can seem harsh. It's definitely one of the most important considerations.

[Betfair_Sports]

Betfair Affiliates have a 45 day cookie window.

Interesting article, whilst it's not based on gambling, trust me when I say the customer behaviour is similar when it comes to sportsbook - http://wiki.affiliatewindow.com/inde..._Really_Needed

[slotplayer]

to be honest I'm more interested in the read cookie function than the write cookie function.

[LukeC]

to be honest I'm more interested in the read cookie function than the write cookie function.

Please could you elaborate on what you mean by this? It's not something I've heard referenced before. Thanks!

[slotplayer]

Please could you elaborate on what you mean by this? It's not something I've heard referenced before. Thanks!

sure, as you know the visitor clicks a link on an affiliate's site, the cookie data is passed to the casino landing page via the address bar and then the write cookie function on the destination/landing page is executed to store the cookie on the visitors computer/device, we can physically view the cookie via firefox.

However, once on the casino site the visitor has a variety of options, they may decide to register with the flash casino, download the full casino, or maybe try one of the freebie games many casinos put on their home page and register that way or they may switch to any number of pages suchas the promotions, banking, or FAQ page all of which could have a dl link or a registration button.

They may also bookmark the casino to return later or click any one of the social media icons and leave the casino entirely, in any of the above scenarios I would think the cookie must be read to credit the referring affiliate.

[LukeC]

sure, as you know the visitor clicks a link on an affiliate's site, the cookie data is passed to the casino landing page via the address bar and then the write cookie function on the destination/landing page is executed to store the cookie on the visitors computer/device, we can physically view the cookie via firefox.

However, once on the casino site the visitor has a variety of options, they may decide to register with the flash casino, download the full casino, or maybe try one of the freebie games many casinos put on their home page and register that way or they may switch to any number of pages suchas the promotions, banking, or FAQ page all of which could have a dl link or a registration button.

They may also bookmark the casino to return later or click any one of the social media icons and leave the casino entirely, in any of the above scenarios I would think the cookie must be read to credit the referring affiliate.

I misinterpreted your initial post - I thought that you were implying the read function also could have a duration set.

The cookie would have to be read for the player to be tracked. The player should track in all those circumstances as long as it's within the cookie duration (although if you're promoting download products, it could be worth checking that any registration inside the download product is tracked).

[AE-Stephen]

Our cookies last 28 days, the player then belongs to the last refering affiliate.

[QuasarAffiliates]

Our cookies are stored for 30 days.

Regards,
Rebecca.

[blendtec]

I had this saved from before - i'm pretty sure Anthony from GPWA posted this previously -this is a slightly updated list:

Ace Revenue: lifetime
Affiliate Club: 365 days
Bet365: 45 days
Betfair: 45 days
Betfred: 45 days
Betting Partners: 14 days
BetVictor: 30 days
Blue Square: 30 days
Boylesports: Cookies expires as soon as browser closes
Gala Interactive: 30 days
Intertops: 30 days
Ladbrokes: 14 days
Live Casino Partners: 90 days
Paddy Power: Cookies expires as soon as browser closes
Red Returns: 30 days
Rewards Affiliates: 90 days
Roxy Affiliates: 30 days
SkyBet: 30 days
Unibet: 14 days
Wager Junction: 3 days
WBX: 30 days
William Hill: 3 days
You Win: 14 days
Quasar: 30 days
Affiliate Edge: 28 days

[edgarf76]

thank you @blendtec. That is an awesome list! The problem is if someone uses a spyware program such as ccleaner that is immaterial

[RacingJim]

Cookie length directly correlates with how well/poorly I do with each bookie.

[JackTenSuited]

Cookie length directly correlates with how well/poorly I do with each bookie.

And it's the reason I no longer promote paddy power, a single session cookie is completely absurd and no doubt cost affiliates a lot of sales.