Creating Stronger Relationships with Affiliates

[Income Access Blog]

As an affiliate manager, one of your most precious resources is your affiliates. Creating close relationships with them is paramount to managing an effective, profitable affiliate programme. How do you keep your affiliates happy and create tight bonds with them? The answer is simple, really: You get to know them.It’s true that not all affiliates [...]

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[Lee-Ann]

Excellent article, and rings true to all affiliate managers in the gaming space.

"Affiliates will often work more closely with an operator that offers a slightly lower commission than one that offers a higher one, but hasn’t made the effort to make the essential connection"

I myself have seen this on many occasions having worked at a few different organisations in my time. I can back the reality that trust and solid relationships is tantamount to building business in this industry.

I'm always looking to learn a bit more about the people behind the affiliate brand / website so that I can understand how to work cohesively to facilitate goals. It's more than just a "numbers" game...it's personal!