A week ago, on September 10th, Google announced that is was introducing new attributes beyond nofollow to identify the nature of links in a post in a blog post:
Google Webmaster Central Blog: Evolving “nofollow” – new ways to identify the nature of links.
Before rel=nofollow" was used to indicate a link is paid, sponsored, user-generated content, untrusted or otherwise not endorsed.
According to Google, the following options are now available:
- rel="sponsored": Use the sponsored attribute to identify links on your site that were created as part of advertisements, sponsorships or other compensation agreements.
- rel="ugc": UGC stands for User Generated Content, and the ugc attribute value is recommended for links within user generated content, such as comments and forum posts.
- rel="nofollow": Use this attribute for cases where you want to link to a page but don’t want to imply any type of endorsement, including passing along ranking credit to another page.
A special thanks to PokCas for first noting this change in the GPWA forums in the following post:
Google changes for 'Nofollow' links
So, for this week's poll I ask if you expect to make any changes to your site to reflect this evolution in nofollow. Be sure to also post why you plan or don't plan to make any changes, and your views on the change.
Thanks,
Michael