Wow, he had the balls to give you an honest answer! I usually ask the same and never hear from them again. Must be your lucky day, go play the MegaMillions and PowerBall Rick!
Seriously, the ethics of many an affiliate program are in the crapper. It is much different when they actually arrive at your site and use the contact page, that at least shows some effort. But still, I think they hit index page and go right to contact as far too many non-US brands contact me on sites I have that are clearly US facing ONLY. Chalk it up to being lazy on their part.
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"People who are unable to motivate themselves must be content with mediocrity." ~Andrew Carnegie~