ISP's track the sites we visit, Google scans our email, Facebook collects our interests etc. Yeah, so what? Nothing new imho.
Digital television providers exactly know which programs we watch. Telecom companies know who we're calling every day. Insurance companies use our health or claim history to adjust their rates or even the t&c's. We're filmed by security cams wherever we are. We submit personal information to dozens of customer cards, so shops exactly know what we buy and will buy in the near future. So privacy? What privacy?
This kind of data mining is going on for years and will go on for many as well, since it's big business and people simply don't care. "I have nothing to hide" or "Hey, the product is great and for free". We've given up on privacy far before it became an issue.
"Depend on the rabbit's foot if you like, but remember it didn't work for the rabbit." R.E. Shay