Handicapping service.

**KingKoopa** · 23 November 2012, 1:08 pm

I'm building a site, handicapping sports. In the US, it's illegal to actually operate a sportsbook, but would it be legal to promote a white label casino and link to that from my Handicapping site? I apologize if this is a simple question. I'm kinda new to the online business world an want to be sure I'm legal lol thanks in advance!

**lots0** · 23 November 2012, 1:41 pm

This depends on your location (what your state laws are)
For example in Washington state what your talking about is a class 1 Felony(same as murder).

However, in most States there are no specific laws on this.
Past cases have set case law that Advertising is considered a form of free speech (unless your advocating something illegal... Like sports betting)... But you better check with an Attorney that knows online gambling and your state laws.

Horse Racing has a lot of carve outs from the federal laws on online gambling. But your state laws trump that... so find a good lawyer.

**Frank Benjamin** · 23 November 2012, 3:20 pm

Handicapping services such as Doc's Sports and Pregame.com both promote online sportsbooks.

Also, Prof. I Nelson Rose has said on many occasions that it isn't the act of placing sports betting that is illegal, it is accepting the bets - at least on the federal level. This is probably another reason why affiliates haven't been targeted as of yet.

But I am no lawyer, so don't take what I say as legal advise.

**KingKoopa** · 23 November 2012, 3:37 pm

Awesome! That's pretty much what I was thinking. I'd love to run an actual sportsbook, but alas, Uncle Sam isn't having it lol.

**TheGooner** · 23 November 2012, 4:02 pm

Why do you think sports betting players want to click on casino banners?

If you're handicapping site is serious then it will attract seasoned bettors looking for analysis and good betting angles.
Most sports betting players are looking for potential +EV bets, not playing slots and table games that are clearly -EV.

I can see some possibility in crossover of Sports Bettors to Poker play ... but not channels such as casino, bingo or lotto?

**lots0** · 23 November 2012, 4:30 pm

I can see some possibility in crossover of Sports Bettors to Poker play ... but not channels such as casino, bingo or lotto?

In my experience, casino players will bet on sports quite often, especially when there are playoffs, major games or races. As long as there is some cross promotion and easy access. Granted, casino players don't usually become regular sports bettors, but they do bet on sports.

Don't usually see it the other way though. Sports bettors, don't usually go for casino games much, from what I have seen.

IMO, gamblers are gamblers, be it dice, football, horses or cards...

**TheGooner** · 23 November 2012, 4:36 pm

Agreed - casino players have proven themselves to be up for any bet - regardless of price - just make it entertaining ...

**lots0** · 23 November 2012, 4:46 pm

Actually after thinking about it.

All the people I know that are into betting on sports. That's all they do as far as gambling goes, is bet on sports.
I can't even think of any regular sports punters I know that play poker(except on the rare occasion) or play casino games.

**TheGooner** · 23 November 2012, 4:52 pm

Well - I could vouch for at least a dozen regular poker / sports punters from my site forum ... (including myself) ...
And I've got empirical evidence from my own cross-promotional efforts on our site that sports to poker is a potential stream.

But when it's casino players- then that's a whole different stream - and I have to find that group separately from sports punters.
(The only caveat to that is the asian region - where there is a cultural heritage of games like baccarat or roulette - just to BE LUCKY)

**lots0** · 23 November 2012, 5:35 pm

Oh I am not saying poker players don't bet on sports. I know they do.

It is just the regular sports punters I know, seems like all they talk about is sports and spreads.

**Frank Benjamin** · 23 November 2012, 5:42 pm

Of the sports bettors that I have under my affiliate accounts, only one plays the casino on a regular basis. Most of my sports bettor never play in the casino, or, if they do, it is very limited and not for very much.

**KingKoopa** · 24 November 2012, 8:57 am

Man! I'm glad I found this site. You guys all seem very knowledgable. I don't have any wild ideas that I'll get rich by promoting a affiliate program, but I would like to make as much off of everything I do as possible. Lol I assumed my clients wouldn't spend their day playing virtual slot machines but I know many many sports bettors that also play poker, texas Hold'Em and what not. Lol I almost went with a PPH booking solution and connected that to my Handicapper site. But kinda figured that was too much for our beloved Uncle Sam to look past lmao

**MrDeposit** · 24 November 2012, 10:49 am

From what I learn via my affiliate accounts and other affiliates I have noticed these crossover promotions work...

Casino to Sports Betting
Sports Betting to Poker
Poker to Casino (Blackjack)

I haven't seen or hearing any crossing over to or from bingo yet. I guess I will have to do some testing.

**lots0** · 24 November 2012, 10:55 am

Most of us here have been doing this for years and years... I am actually well into my 2nd decade, I started my first website back in 1996... god I am getting old... lol

Making money from an affiliate program is like anything else, if you work hard and smart you can make a living.
If your lucky, as well as hard working and smart, you can make a damn good living.

Added::

Bingo to Slots
Bingo to Keno

Seem to cross convert well.

**MrDeposit** · 24 November 2012, 11:04 am

Originally Posted by lots0

Most of us here have been doing this for years and years... I am actually well into my 2nd decade, I started my first website back in 1996... god I am getting old... lol

Making money from an affiliate program is like anything else, if you work hard and smart you can make a living.
If your lucky, as well as hard working and smart, you can make a damn good living.

Added::

Bingo to Slots
Bingo to Keno

Seem to cross convert well.

Thanks, anything cross over to bingo?

**lots0** · 24 November 2012, 11:14 am

Originally Posted by kushmoney

Thanks, anything cross over to bingo?

Never really tried going that way.
For me, Bingo is a low earner, low conversions, So I never really tried to cross promote Bingo to Casino punters.. Sorry.

**MrDeposit** · 24 November 2012, 11:33 am

Originally Posted by lots0

Never really tried going that way.
For me, Bingo is a low earner, low conversions, So I never really tried to cross promote Bingo to Casino punters.. Sorry.

Oh ok, thanks for the information. I will give bingo to casino promotions a try.

**KingKoopa** · 25 November 2012, 4:34 pm

I see I have a lot to learn, lol. I'm kind of a big deal with handicapping. But I see I'm going to have to learn about affiliate marketing and such also, to get the biggest return...

**MrDeposit** · 25 November 2012, 5:44 pm

Maybe this will help. I was reading this article earlier http://www.dropoutgotrich.com/genera...s-handicapper/

**KingKoopa** · 27 November 2012, 5:21 pm

nice read! I may not be doing it the proper way, but im not going to have different levels of membership, one flat fee and you get all my picks. im also not going to be calling people hawking my services....that gets annoying! lol. im just going to keep it straight forward and simple.

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