How big does my site need to be to be accepted into an affiliate program?

[chaumi]

In my opinion, too, everyone deserves a chance. Especially since the presence of the casino's logo and brand on a site with even low traffic that doesn't convert is good for the brand. After all, every company wants its logo to be visible everywhere.

Anyway, I'm currently doing a niche site in which the subject doesn't have many operators. I wanted to join programs before publishing the site. And it turned out that 2 giants in the market picked up the conversation and were willing to join me in the program explaining everything and asking me about the project. On the other hand, 2 more average/small operators did not pick up the conversation with the site not yet active.

And thanks to this approach big companies are big and small companies are small, of course this is not always applicable and can be refuted, for example Pinnacle and other giant bookmakers with an average approach to partners, but nevertheless there is something in it.

Without disputing any of Eenzoo's points, that's very well put, Dannyx. And actually, it's likely a good marker of your potential that you're following that route and making some early progress.

The fact that you made it so eloquently suggests you have a good chance of some success. It'll be interesting to see how (and what) you do. It would be fantastic to see it work at any level.

[universal4]

In my opinion, too, everyone deserves a chance. Especially since the presence of the casino's logo and brand on a site with even low traffic that doesn't convert is good for the brand. After all, every company wants its logo to be visible everywhere.

I have been saying this for more then 20 years.

Brands should realize (some do) that any small affiliate today could be a larger affiliate tomorrow, and any affiliate can drive players even if in smaller numbers, but any single one of those players can be a whale.

An affiliate program having longer lists of affiliates even when some are small does not "cost" the program a lot of additional costs, except entries in the database, and a longer list of email addresses the newsletter goes out to.

Sure there will be additional emails asking for help etc, but the programs that recognize the benefit of having both small and large affiliates mot often are the ones that more affiliates prefer to work with over the long term. (obviously when other rust factors are also met)

Rick
Universal4

[bpmee]

Fully agree.

I've been at this a while, too. Never understood why programs turn smaller affiliates down. Moreover, why they insist on charging "maintenance fees" and subtracting other fees from RS calculations.

Once I sign up, my name and email are - as Rick said - entries in a database. Maintaining my account costs pennies (if that) whether I send 0 players or 100.

That said, I understand why affiliate managers prioritize their time for big affiliates over small ones. I don't expect a reply in a day or less if I'm sending less than 10 depositors a month. 2-3 days later and actually reading and responding to my question is fine for most matters.

It's one thing if you're a pain in the a** small affiliate who calls every week with an unfounded complaint or expects the manager to do all the work for you. It's another if your expectations are reasonable and you're a respectful partner.

Finally, many managers have subordinates run sites through SEO platforms like MOZ or Ahrefs. They tell the junior employee to ignore anything under DR 25. This is stupid on many levels as DR doesn't say much about earning potential or traffic.

If you suspect this happened, try to preempt any objections about their arbitrary standards. Inform them how you get traffic, what the plan is, and be patient. Educate them on what actually matters for SEO.

If they still reject you for low DR or some other metric, move on.

[xecutable]

I have been saying this for more then 20 years.

Brands should realize (some do) that any small affiliate today could be a larger affiliate tomorrow, and any affiliate can drive players even if in smaller numbers, but any single one of those players can be a whale.

An affiliate program having longer lists of affiliates even when some are small does not "cost" the program a lot of additional costs, except entries in the database, and a longer list of email addresses the newsletter goes out to.

Sure there will be additional emails asking for help etc, but the programs that recognize the benefit of having both small and large affiliates mot often are the ones that more affiliates prefer to work with over the long term. (obviously when other rust factors are also met)

Rick
Universal4

That's a lot of assumptions Rick. Brands and especially AF Managers have bosses, have most likely performance quotas too. They need a winning horse, that's why I wouldn't take it personal. That's like saying any C tier actor can become an A list one, or any 3rd tier semi-pro can become an all star. And yes sometimes that happens. But if you had to place 50 bets on 50 people, I bet you'd lose more often than not.

I totally agree with Eenzoo, his answer was meant to be honest without an inspirational bs or sugar coating. Otherwise what's next? Why doesn't the NFL draft give a chance to EVERYONE? What about the NBA?

How about Google or Facebook to any coder good or bad? This is not 2009 anymore. One man shows have a harder time getting back on the horse especially if they've fallen from it somewhere around 2017-2020.

These days I too don't get any big company's attention and why should I. I started rebuilding in 2018. But I wouldnt even want these big brands anyways. It's how I ended up here in the first place.

As for the OP's question perhaps it's better suited towards the brand that rejected him. Unless they came here to vent and look for likeminded people to encourage him.

[bpmee]

I take your points, but I think there's a difference between running a winning NFL team and a successful affiliate program.

Affiliate programs can have almost unlimited membership, whereas a NFL team has 50-some players it has to pay every month. If those players don't produce, the team loses and the franchise loses a ton of money.

On the other hand, an affiliate program can have 1000 affiliates, 900 of which never do anything. If 20 are super affiliates and the remaining 80 are steady produces, the program could be reasonably profitable.

Remember, the 900 non-producers get paid $0. Maintaining their accounts is pennies on the dollar. The affiliate program wins on acquisition regardless of who, or in what quantity, is producing. The NFL team only wins if its fixed set of players can defeat other teams.

Finally, small affiliates who catch a break can quickly scale up their sites. Imagine suddenly making another $2K per month that you could invest into the business? That's an ample amount of money for development, design, and marketing.

[mickyfu]

888 is not a company I'd want to work with. Far better sites to send your traffic to.

[wonderpunter]

Also it seems since compliance is being pushed affiliate managers now have to reguarly keep an eye on sites requesting changes etc.. does a 5 page affiliate reguarly update his site? or will non compliance material be left up? how much does it cost to maintain all of these smaller guys to make sure they comply?

[pokeraussie]

There is no point rushing to be approved for an affiliate program. How much traffic is a 5 page site getting?

[dannyx]

There is no point rushing to be approved for an affiliate program. How much traffic is a 5 page site getting?

I had already signed up before the page was published. To make it easy for me to write make tables. There are programs that accept only active pages. Usually the smaller ones. The big programs accept without, as you present them with a proper business plan and a strong domain name.
At least in my niche.

But most depends on the rules and regulations of the program. For example, in programs like Pinnacle, fast registration falls off because the requirement of new players every month at the beginning is impossible to meet and we have after an affiliate account.
If the rules and regulations allow and have, for example, requirements for the number of active players and not new players or no such requirements at all, you can safely register.

The most important thing is to read term of programs.

[Revenuelab]

I suppose, firstly it depends on which one affiliate program do you want to join.
If we talk about us we don't have site size requirements and work with everyone affiliate who wanna promote website.

[Betbrothers]

Some operators (especially the big ones) use to be pretty bussy to check personally each application, while affiliate departments are busy too. Sometimes is annoying, I'd try contacting directly an affiliate manager.

[universal4]

It's great that they are busy, but they should NOT use that as an excuse.

If an affiliate programs does not auto approve applications, then they have a responsibility to follow up with applicants. Period

If a program has a policy of not approving an affiliate because their site does not meet their criteria, or they feel the affiliate is not up to the standard they have set for whatever reason, they still should respond with a decline. (it is reasonable for the affiliate to expect a reason but many don't provide it)

Work with the programs that are willing, and don't beg any of them.

Rick
Universal4

[LowFlyingBird]

Quick comment from an affiliate manager.

We sometimes get applicants that don't fit, share information and contact options are poor.
Some accounts appear like bots with strange ips and no website.
Some applicants lie about site ownership or traffic source.

A simple email and Q&A session can alleviate these concerns.

I recommend leaving a few chat options and valid email for quicker contact.

If a program cannot reply and approve your account in a few days/max 1week.
I'd say, they are dropping the ball and best you move on.

5200 people attended the Amsterdam IGB show. Many operators from lots of markets exhibited there.
Would they spend the money they do to be there if affiliates didn't attend?

Not everyone needs to attend a live event but meetings in person go a long ways in this business.

[NATSUKI MORITA]

I too have been waiting to hear from you...