How Do You Handle Mobile Only Offers?

[baldidiot]

Seems like these might start to pop up again as we head towards the euros, curious to know how others plan on handling them.

AMs don't seem to see the issue but the leakage on these is potentially massive. Some of our sites still have 50% desktop traffic so that could result in 50% of the sign ups going uncredited.

It's far too easy for the user to pull their phone out of their pocket and then navigate directly to the site (or search for it) and by doing so bypassing the tracking. As far as I'm aware no aff program or network has cross device tracking.

Seems like there are three ways to handle it, be interested to know if anyone has any other solutions:

1. Don't promote the offers at all
2. Promote the offers and just accept the lost accounts
3. Hide the offers for desktop users

Up to now we've gone with #1 and thankfully the offers have mainly been additional ones, but the rustlings we're hearing is that some programs may switch their main offer which is going to make things more complicated, especially when you start introducing quotas and deals.

Anyone thought about this at all?

[John247]

50% desktop - that is great. we are down to 30% desktop traffic, so mobile is crazy up, but a real world problem converting them

even so, we are sticking to promoting main/desktop offers, and if any mobile offer available we just show it as additional where applicable

[Scorebetting]

We are about 80% mobile. The world is really moving away from desktop.

Out of interest John what sort of conversions rates do you get? I am new to all this and these sorts of things are very interesting.

[baldidiot]

Even if it's 80/20 that's still technically 20% of the sign ups you're potentially losing (assuming the traffic intent is comparable).

So if you signed up 20 punters to a mobile only offer it could have been 25.

[Mattbar]

I am more like you baldidiot with around 40-50% desktop traffic on some sites. Up to now I have also gone with option 1, not promoting mobile-only offers.

I agree it is an issue and I'm noticing more and more brands putting out mobile-only offers so it is something I need to deal with eventually.

Personally if a brand said they only wanted mobile customers then I would remove them as I would rather send them no traffic than risk losing up to half of it. If more and more brands start doing this though eventually may need to go down the route of having mobile and desktop versions for offers.

AM's I have spoken to about this consistently say desktop traffic is worthless, but that is a sweeping conclusion and doesn't take into account individual traffic. Our desktop traffic is decent and certainly not worth throwing away.

A while back I tried promoting some apps and mobile only brands but that didn't last long. The leakage was staggering and they would have to pay me more than 100% RS on the accounts that did track to make up for the ones that didn't.

[baldidiot]

AM's I have spoken to about this consistently say desktop traffic is worthless, but that is a sweeping conclusion and doesn't take into account individual traffic. Our desktop traffic is decent and certainly not worth throwing away.

This argument never made sense to me. It's not like the punter isn't capable of transitioning from desktop to mobile... so Mr Desktop punter could very well pull their phone out and become Mr Mobile punter after seeing the offer.

Same person, same potential value...

If they're saying that mobile users have a higher value than desktop when not interfered with then it has some logic to it, but once you start adding in things like 'mobile only' all it's going to do is convert some desktop punters to mobile. But I very much doubt that comes with a magical increase in value for the same person.

[Mattbar]

Same person, same potential value...

One AM told me they get more bonus abuse with desktop traffic, but exactly as you say those people will just move to mobile if the offer is restricted to mobile.

If someone is going to go to the effort to abuse a bonus then they are not suddenly going to think 'oh no I won't claim that offer as I have to get my phone out to do it'.

Very binary decision making in a non-binary world.

[baldidiot]

If someone is going to go to the effort to abuse a bonus then they are not suddenly going to think 'oh no I won't claim that offer as I have to get my phone out to do it'.

”Ah shucks, I guess this bonus doesn’t apply to me”

[nwalker]

The way i would do it, is detect the device type and then show the offer for that device type - pretty much how i geo target bonuses for different countries. I use a short code everywhere i have an offer ( with one parameter - casino name) and for each casino i have a small csv file for the promotions. one country and offer per line per line, do a quick comparison between the country they are in and the csv file and echo the one that matches their country. Wouldn't take much to add a query in for device type too and hold another data line for mobile.
That way I hold all my offers in one central place and only need to worry about updating them once, so the correct one gets shown when the visitor arrives.

Obviously that works for me, but if your's arel manual then that's a different story!

[baldidiot]

Oh man, I'd never manually add bonuses - that sounds like a pain in the ass to manage. We use a central system also.

I guess your answer comes under #3: hide the offers for desktop. Do you do this now though? That's kind of what I'm curious about more than anything.

[nwalker]

I guess your answer comes under #3: hide the offers for desktop. Do you do this now though? That's kind of what I'm curious about more than anything.

LOl, No I don't. It's difficult enough getting specific Live Casino offers. The thought of a mobile only live casino offer would probably make someones head explode!

[baldidiot]

LOl, No I don't. It's difficult enough getting specific Live Casino offers. The thought of a mobile only live casino offer would probably make someones head explode!

That is a very good point!