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  1. #1
    azbookmakers's Avatar
    azbookmakers is offline Private Member
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    Default How to get backlinks from casinos?

    Hi there folks,
    How do you manage to convince a casino brand to add a link to your affiliate website?
    I know this is a hard task but i am wondering how to start negotiating about that. I have a website that makes around 5k monthly traffic and makes 50-100FTDs monthly. Now i want to grow the traffic and get some quality backlinks from casinos.
    Any suggestions would be highly motivating.
    Thanks

  2. #2
    Chonpa is offline Private Member
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    It's not a common practice, but some casinos are giving you place in footer if you bring them 50 FTD's+ a month.

  3. #3
    Robban76 is offline Public Member
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    Never heard of a well trusted casino that will have backlinks to an affiliate! Maybe you mean a casino affiliateprogram? This is more common to get links if you ask nicely to an affiliate manager. The could offer a link on their testimonial sites.

  4. #4
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    The most common way to get a link back from a brand is by creating some kind of "Casino of the Month" or "Best Support" award. If you give them a digital badge or a certificate, they might display it on their landing page or footer with a link back to your review. It is a win-win for their social proof and your SEO. ��

  5. #5
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    golfbettingsystem is offline Public Member
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    Write a glowing review of the affiliate program and send it to your affiliate manager and see if they can weave some magic.

  6. #6
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    Quote Originally Posted by azbookmakers View Post
    Hi there folks,
    How do you manage to convince a casino brand to add a link to your affiliate website?
    I know this is a hard task but i am wondering how to start negotiating about that. I have a website that makes around 5k monthly traffic and makes 50-100FTDs monthly. Now i want to grow the traffic and get some quality backlinks from casinos.
    Any suggestions would be highly motivating.
    Thanks
    I find this unlikely, but there’s no harm in trying. If you want a casino to add a link to your affiliate site, you need to give them a clear reason to do so, to show them what they can gain from it. It’s not going to be money, since they already have the user on their site without paying an affiliate commission, so you need to offer something that improves their image, adds credibility, or increases their appeal to potential players.

    As someone else mentioned, this could be something like an award or badge (but only if your site is actually known for that, not something created overnight just for this purpose), a detailed video review showing the full experience, or any kind of content where your reputation is clearly working in their favor.
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  7. #7
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    Getting a link fro the actual casino brand site is a tough one, maybe if you position yourself as an "authority" figure in the space and actually get recognized as one - you could have a chance of getting a ling if you give them a good review or something. That's a longshot though,

    On the other hand, getting a link to your website from an affiliate program portal is very realistic.

  8. #8
    casinobonusguy is offline Private Member
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    We recently got offered links on 3 sister sites to give them our top 3 ,they use it as a negotiating tool or if you rank high for their casino they may try to work a deal because of that.

  9. #9
    Chonpa is offline Private Member
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    Quote Originally Posted by casinobonusguy View Post
    We recently got offered links on 3 sister sites to give them our top 3 ,they use it as a negotiating tool or if you rank high for their casino they may try to work a deal because of that.
    But when you remove them from top 3, do they remove backlinks or not?

  10. #10
    casinobonusguy is offline Private Member
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  11. #11
    fonzi1022 is offline Private Member
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    I think the OP means from the affiliate program. The easiest way is to just ask.

    I have had them from the casino but they only do it from a custom landing page. Not all casinos will build you one and normally you have to be sending them a ton of traffic to get it.
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  12. #12
    oddsforge is offline Private Member
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    Great thread - backlinks from operators is something every affiliate thinks about but few actually manage to get consistently.From what I've seen working in the sportsbook space, there are a few approaches that actually work:1. Create genuinely useful content that operators want to link to. If you publish detailed market analysis, betting guides, or industry reports, some operators will naturally reference your work. This is the slowest approach but builds the most valuable links.2. Negotiate it as part of your affiliate deal. When you're bringing consistent FTDs to an operator, you have leverage. Ask your affiliate manager about being featured on their 'recommended sites' or partner pages. Many operators have these but don't advertise them.3. Industry directories and associations like GPWA itself. Being a verified member of respected industry bodies carries weight and often comes with a backlink.4. Guest content exchanges. Some operators run blogs and accept guest contributions from affiliates who can provide quality content. You write a piece for their blog, they link back to your site as the author.The key thing I'd stress is that in gambling, link quality matters far more than quantity. One genuine link from a respected operator or industry site is worth more than 50 random directory links. Google is especially strict with gambling-related sites, so anything that looks unnatural will hurt more than help.

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