Interesting article about links.

[vardan]

Hello,

I've found this article about links and link building; http://searchengineland.com/naturall...ll-hate-215289.

Please read and comment, it will be very interesting to know your thoughts.

Regards.

[DraftDaily]

Hi, well I read the entire article and its a good article but I have my own opinions on Google and SEO. First I hate google for changing their search algo.

The reason behind them chaning the algo in the first place a few years ago was to stop affiliate marketers from out ranking the sites whose products they were helping to promote. The funny thing is they never bothered to ask the sites paying the affiliates how they if they liked all that extra income.

Thats because they'd rather have those companies pay for more ads. Now from this article it looks like even natural links can hurt you like "oh yeah sure that one link sending you all that traffic, yeah its bad for you" I wonder why they would say that?

This year while writing up our marketing plan I took a long hard look at SEO and how its changed over the last ten years since I've been in IM. I can to the simple conclusion that only minimal resources would going to link building.

I mean why bother when they can just change the algo and all that work goes to the crapper. I also came to the conclusion that I'd rather have traffic than page 1 rankings, and they are not always synonymous.

IMO social media marketing is the new SEO, with social media I was able to start generating hits to my coming soon landing page and blog articles they same day they were live not weeks and months latter.

Adwords is something I will be investing this year but I'll be putting twice as much into FB ads. I did some small experiments there and was able to get good traffic for only 7 cents a click. I'm sure with a little more work I can get that number down even more if I scrape up a custom audience.

[Slottero]

There is no guarantee that our SEO will work tomorrow. I have done a lot of different things in 2014 but I understand that 2015 is absolutely another period for SEO.
I have read the article but it tells only general things... The fact is that SEO must be qualitative only. If you use forums for getting links, think twice before using it for your seo.
However, I believe that really qualitative gambling sites can live and get traffic... but there are a lot of sites in the top with poor content and poor usability...and Google accept such sources... I dont understand it.

[wonderpunter]

There is no guarantee that our SEO will work tomorrow. I have done a lot of different things in 2014 but I understand that 2015 is absolutely another period for SEO.
I have read the article but it tells only general things... The fact is that SEO must be qualitative only. If you use forums for getting links, think twice before using it for your seo.
However, I believe that really qualitative gambling sites can live and get traffic... but there are a lot of sites in the top with poor content and poor usability...and Google accept such sources... I dont understand it.

I come across these thin scraped spammy sites always.. few bits of text.. they always pop up for tournaments.. they never last but they can put your rankings down during the best times of the games you are targeting, World Cup, Super Bowl etc.. there should be a time limit on ranking these sites even with high backlinks pointing to them.. the site will be around for 3 weeks before it drops.. thats enough time to take all the top positions for the big key words

[vardan]

Hi, thanks for all comments.

I have doubts about post signature; is it really dangerous create it by using some keywords?
In my case I have a descriptional signature (I guess so), but after reading that article I am a little confused, to continue posting with it, or not.
Also there are many webmasters in this forum with similiar signatures, and maybe they would be interested to know more about this too.

Any feedback would be greatly appreciated.

[DanHorvat]

Everything DraftDaily said is correct.

I don't bother building links. I do on-page SEO and that's as much of a "free lunch" as you can get.

After that you pay for advertising.

[JohnA]

I'm not sure if Google's new (well, not really new) and strict policy of penalties is going to pay off in the end.

Sure, some people do move to Adwords as a consequence, but more and more people move to other types of paid advertising instead such as Facebook, Twitter etc.

Google is really alienating webmasters recently, inadvertently also driving these people away from focusing on traditional websites into other avenues such as social etc., which at some point is going to negatively affect Google as well.

[wonderpunter]

I'm not sure if Google's new (well, not really new) and strict policy of penalties is going to pay off in the end.

Sure, some people do move to Adwords as a consequence, but more and more people move to other types of paid advertising instead such as Facebook, Twitter etc.

Google is really alienating webmasters recently, inadvertently also driving these people away from focusing on traditional websites into other avenues such as social etc., which at some point is going to negatively affect Google as well.

The way I see it.. you have to keep working your site and adapting, they old days of throwing up a website and dominating the keywords are limited.. Google prefers fresh content, I still see guides from 2012 which are no longer relevant yet still top the rankings.. these are the type of sites that should be replaced.. same goes for Casino, Sports reviews from years ago.. Google rewards those who consistently work and adapt to change.. One thing is for sure Search results now are much better than they were 5 years ago. Not for webmasters perhaps but for the end User.

[PROFRBcom]

Just gonna keep doing what we do until it stops working. Too difficult to keep up with all this nonsense.

[Top Online Casinos]

Just gonna keep doing what we do until it stops working. Too difficult to keep up with all this nonsense.

That's the direction I've chosen too.. It is indeed getting quite complicated. Especially if tools like webmasters and analytics are feeding us with bogus information.. I've removed it and just do what I usually do / did.. Some sites will work where others won't.. Those that don't will be left alone, those that work will get my attention. So far, I've not been able to determine just what it is that makes a site rank, or doesn't.. So, since it made no sense, I sort of gave up on trying to stay on top.. Google's days of being a search engine as in such are long gone..