Ladbrokes Score Affiliate Programme is switching to LadbrokesPartners

[LadbrokesPartners]

Ladbrokes are set to launch a rebranded affiliate programme named “LadbrokesPartners” on the 1^st Oct 2013. This new affiliate programme is created as part of the partnership deal signed with Playtech in March this year.

The new “LadbrokesPartners” will be offering a new cutting edge affiliate programme which will give affiliates the ability to increase their revenues via numerous technical capabilities. Alongside the rebrand, What’s more - the new programme will also sport a new website, improved marketing materials and will be managed on the Mexos affiliate platform.

Ladbrokes will soft launch the new affiliate programme on the 1^st Oct 2013 with all the new affiliates signing up with us starting from that date. All the existing affiliates will remain in the current Score affiliate programme until 1^st Nov 2013 when Mexos officially replaces Income Access as “LadbrokesPartners” affiliate platform.

There is no action required from Ladbrokes’ affiliates at this point. The affiliates’ existing tracking and commissions will not be interrupted during the migration and the access to accounts on Score access remains as usual until the 1^st Nov 2013.

Ladbrokes will send an update with further details on the affiliate programme migration in the coming weeks along with instructions to the affiliates on where, when and how to access the new programme.

Ladbrokes are looking forward to the change and want to thank all the affiliates for the continued support.

[thebookiesoffers]

“LadbrokesPartners” will be offering a new cutting edge affiliate programme

That bit is some sort of joke isn't it? Affiliates hate this crap software that you lot are moving to and have no trust in it. As I have mentioned before to your new team there isn't a hope in hell that I'll be sending the same amount of traffic to Ladbrokes that I do now while you are making such a HUGE backwards step.

[justbookies]

a new cutting edge affiliate programme

I heard you were moving from the best affiliate software, Income Access, to the worst, that ex-Cpays now Playtech-owned, bug-ridden affiliate software that William Hill are currently attempting to migrate away from. Why would anyone with a brain migrate from IA to that?

However I must have been mistaken because that software is the polar opposite of "cutting edge."

[baldidiot]

...the new programme will also sport a new website, improved marketing materials and will be managed on the Mexos affiliate platform.

This is a really really bad idea.

[JackTenSuited]

Ugh, awful software, I like the William Hill brand and do well with it but the affiliate software is just awful, running reports is so slow I've just given up trying to do it any more so it makes running successful campaigns much more difficult.
Please stick with IA

[-Shay-]

Its not like these people are known for making prudent business decisions regarding how they treat their affiliate partners. I seem to recall there was a reason why I refused to promote them when they contacted us.

Its coming to me, one second... Ah yes, it was their treatment towards US Affiliates and how they just simply cut them off by exercising that wonderful termination notice clause.

You can repackage it any way you see fit. You can even spray air freshener on it. In the end, no matter what backend you use or what you call it - to me its still a load of crap.

#nothankyou

[universal4]

Thank you Shay for refreshing my memory....

Rick
Universal4

[thebookiesoffers]

oh dear http://www.theguardian.com/business/...medium=twitter

[RacingJim]

Am I being too cynical in thinking this could be a business decision in order to make more profit?

I do very noticeably poorer on William Hill than any other major bookie, why could this be? I don't trust the software, I think lots of players probably just get de-tagged or never tagged in the first place.

As for trying to find banners in the back-end, that takes me 3-4 times as long on William Hill and it takes aaages to find the correct landing page, several times with this software I have just given up after 30-45 mins of searching as I can't find the correct creative.

So it sucks from a user-friendly point of view and it sucks from a trust point of view. Are William Hill really so much worse a performer in terms of daily signups than Bet365, Coral, Betfred, Ladbrokes etc based on similar traffic numbers to each offer?

This change sucks big time Ladbrokes, this is a very affiliate-unfriendly move, but maybe that's the point?

[-Shay-]

Am I being too cynical in thinking this could be a business decision in order to make more profit?

I do very noticeably poorer on William Hill than any other major bookie, why could this be? I don't trust the software, I think lots of players probably just get de-tagged or never tagged in the first place.

As for trying to find banners in the back-end, that takes me 3-4 times as long on William Hill and it takes aaages to find the correct landing page, several times with this software I have just given up after 30-45 mins of searching as I can't find the correct creative.

So it sucks from a user-friendly point of view and it sucks from a trust point of view. Are William Hill really so much worse a performer in terms of daily signups than Bet365, Coral, Betfred, Ladbrokes etc based on similar traffic numbers to each offer?

This change sucks big time Ladbrokes, this is a very affiliate-unfriendly move, but maybe that's the point?

Yea, it is (in my opinion) a bunch of shortsighted people looking for ways to increase their bottom line by shedding costs - just like closing off US affiliates was.

I'd not be surprised to hear numerous affiliates believing they had players de-tagged during the migration.

[scottys]

It's because they limit genuine, recreational players to 1% of normal stakes after 1 bet these days.
They are a shadow of their former selves. More interested in FOBTs.

[LadbrokesPartners]

We are very happy with the decision and transition to our new affiliation program. Furthermore, we are highly confident it will be a huge success and we look forward to continued success with all of our affiliates.

[RacingJim]

We are very happy with the decision and transition to our new affiliation program. Furthermore, we are highly confident it will be a huge success and we look forward to continued success with all of our affiliates.

You would say that though

[FictionNet]

I'm pulling Ladbrokes links today. No way am I dealing with the AffUtd-type backend. No way.

Also, Ladbrokes royally screwed up my payment this month, providing incorrect wire info and then refusing to correct the error until next month's payment run. Some of the staff I've dealt with have been arrogant and dismissive.

Pffft. Bye, Ladbrokes. I'm glad you are "very happy" with your affiliate program.

[-Shay-]

We are very happy with the decision and transition to our new affiliation program. Furthermore, we are highly confident it will be a huge success and we look forward to continued success with all of our affiliates.

#CannedCorporateStatement

[RacingJim]

Based on the 'interaction' we've seen off Ladbrokes in here, I just think they totally don't GET the online world in 2013 whatsoever. Look at most the other companies and how you can quite easily get hold of someone, the best companies have respresentatives on here who reply to you quickly and personally. I still can't believe they are going to the Aff Utd type software, disaster for me as I was just starting to do ok with Ladbrokes.

[Simmo!]

I agree with those above, Mexos is not a patch on Income Access from an affiliate perspective and I'd hope Ladborokes would reconsider.

Plus, my understanding is that, unlike Income Access, Mexos stores the player's personal data too. Unless I'm mistaken in that understanding, that potentially leaves it open to abuse. Could someone clarify this please?

Many thanks,

Simmo!

[ocreditor]

The Income Access platform is good, but players data is something every affiliate would want to see in his account.
STILL
What I don't understand is the motive for this migration...because usually migrations are not end up well from the affiliate side....

I know that if something is not broken, don't try to fix it, so what is broken with the current score platform?

Also, Score Affiliates was Ladbrokes Affiliates before it was changed to Score not too long ago, so
why going back to Ladbrokes Partners now, why its better then Score Affiliates ?...

[justbookies]

Ladbrokes has put the marketing in the hands of playtech and it is playtech's software. If you read the financial news the ladbrokes CEO is under extreme pressure because of his poor decisions leading to bad online results - this is just another of his poor decisions (merely copying what william hill did 5 years ago without any knowledge of what the ramifications are).

[thebookiesoffers]

well it didn't take long did it. Starting to get spam from some nobhead affiliate. Probably the same clown from Israel that has been at it for ages.

I have reported it so lets see how proactive this new affiliate team are and whether they take it serious