Latest Covid 19 Impact Data

[newcustomeroffer]

Latest UKGC findings here which go against some of the headlines that imply gambling has grown as a result of the pandemic:

The consumer research data continues to show that across the population as a whole, there is no evidence of a significant or sustained increase in gambling activity in the Covid-19 period. However, the research highlights links between the impacts of the pandemic on people’s financial and mental wellbeing, and increased gambling.

Full article here.

[Pokerface]

Interesting read. Would have expected different results and the fact that the UKGC did not slant the analysis is promising.

[gil.langelaan]

Thanks for sharing!

The number of online slots sessions lasting longer than an hour increased by 3% (to 2.2m) in October to November; 1% higher than the increase in overall sessions. The average session length increased by 1 minute to 22 minutes with around 8% of all sessions lasting in excess of 1 hour

Probably it was very predictable as people are tired of sitting at home. And gambling is one of the ways to entertain yourself while being alone.

[artrust99]

Thx for the article. Very interesting to read about this all-dying-market

[Casino Gamerz]

There is no doubt that more players are playing due to boredom

[Nenad]

Yes, people are in lockdown and probably are looking to kill some time, which is not bad at all.

[Cash Bonus]

This is good for us. These players really can't be blamed when there's a lockdown and restrictions that are currently put in place.

[Sherlock]

Thx for the article. Very interesting to read about this all-dying-market

Gambling market is not dying. Affiliate marketing is dying. I hope at least people on this forum can understand the difference.

The report is not a surprise, I have very good numbers from autumn at bet365+rn = from past players at honest affiliates.

[onkn]

This is a very interesting story.
I don't think users will leave so easily.
I think we need to constantly think of new ways to attract customers.

[tipagambler]

Thanks a lot for sharing. I don't think affiliate marketing is dying as much as it is becoming harder and harder for affiliates to grow.

[newcustomeroffer]

Latest update here: https://www.gamblingcommission.gov.u...-december-2020

[newcustomeroffer]

Latest update here: https://beta.gamblingcommission.gov.uk/news/article/data-shows-the-impact-of-covid-19-on-gambling-behaviour-in-january-and

Activity in the online market declined following a traditionally busy period in December, with a decrease of 4% in active accounts1 and 6% in bets, while gross gambling yield (GGY), decreased by 19% from December to February.
Slots GGY decreased by 1% to nearly £177m during the period from December to February. The number of bets also decreased (7% to below 5bn), while the number of active accounts remained steady after peaking at 3m in January.
The number of online slots sessions lasting longer than an hour decreased by 1% (to 2.5m) between December and February after peaking in January at 2.6m (up 4% since December). The average session length remains steady at 21.5 minutes, with around 9% of all sessions lasting more than one hour.

Most of the Key metrics down it would seem.

[newcustomeroffer]

Another update published today: https://www.gamblingcommission.gov.uk/news/article/june-2021-data-shows-the-impact-of-covid-19-on-gambling-behaviour-using

Headlines:

The latest online operator data for June 2021 shows:

• overall activity in the online market slowed down in June, with gross gambling yield (GGY) and total bets both decreasing 7% and 10% respectively. Active players ¹ did increase 4%, likely to be a result of occasional players’ interest in the Euro 2020 tournament
• slots GGY decreased 14% to £181m during the period from May to June. The number of spins decreased 10% while active players increased 1%
• the number of online slots sessions lasting longer than an hour decreased by 9% (to just above 2.3m). The average session length decreased to 19.3 minutes, with nearly 8% of all sessions lasting more than one hour.