LeoVegas - UK compliance

[Slawete]

IMHO, all this stuff with UK compliance has only one solution, operators that want stay with UK Market must have .uk or .co.uk , just like in Spain or Italy. What we have now, in fact, is that UK licensed operators are asking affiliates to remodel their portals, when normally it is their task to remodel their business with the UK, let say launch a separate website for UK players, letting affiliates to choose what site to promote. It's obvious that an English language portal, though not targetting the UK, will drive UK traffic as well.

[Renee]

IMHO, all this stuff with UK compliance has only one solution, operators that want stay with UK Market must have .uk or .co.uk , just like in Spain or Italy. What we have now, in fact, is that UK licensed operators are asking affiliates to remodel their portals, when normally it is their task to remodel their business with the UK, let say launch a separate website for UK players, letting affiliates to choose what site to promote. It's obvious that an English language portal, though not targetting the UK, will drive UK traffic as well.

The rules with the UK are, if a UK person has access to it regardless if they are being targeted or not, it needs to be compliant. Having a UK TLD makes no difference. If you're on a .com and are getting UK traffic, you need to be compliant.

Operators are responsible for affiliates. It's not just operators who have to make the changes.

[canaryjohn]

Just to keep this updated.

Today we received payment for last months commissions.

This is the last of our work with Leovegas.

We just felt that the big sweep of account suspensions for UK affiliates regardless of the fact that they are indeed compliant was just too much.

Of course it's important to point out that we have always had a good relationship with the Leo guys. Always thought they were a good operation and I'm sure they will continue to be.

Just not for us.

[PromoteCasino]

Finally, logged into the affiliate center and saw a t&cs box pop-up basically telling me to remove any direct marketing towards Leo. Once again I emailed someone responded by telling me not to promote Leo, which I replied gladly and told them that I was unhappy that I was not contacted directly to tell me so.

It is only good news for me though as I used Leo Vegas personally so will save a few quid by not going there anymore.

[Online-casinos.co.uk]

We received an email stating that Leo Vegas were once again accepting UK based affiliate promotions. Seems like they took the time out to gain some clarity on the new regulations before taking the risk of accepting new UK players. While some of the communications left a lot to be desired and the reaction to the new regulations was somewhat conservative it doesn't count as rogue in my book so we're going to give them another go.

[PromoteCasino]

Don't know why you would trust these people again shaft you once will do again. Obviously, their market share has taken a hit GOOD !!!

[Online-casinos.co.uk]

I bet it has. To give them the benefit of the doubt, no one was sure exactly how to execute the new rules and every casino seemed to have a different way of going about it, some more extreme than others. Can't blame them for wanting to avoid multi-million pound fines. They didn't remove players from accounts, terminate affiliate accounts or retroactively alter significant terms which are truly rogue actions. Rather there were very serious material changes in the market which meant they decided a period of withdrawal from the market for their affiliates would be the best way of ensuring compliance - no other casino thought this was appropriate action but I don't really blame them for doing it and as you say they have taken a hit so was hardly a decision they took lightly.

Another reason we'll be promoting them again is because Leo Vegas is just a really great casino that we want to recommend!