Are link exchanges still acceptable

[T3ddyBlair]

I was just wondering with Googles new "ZOO" are link exchanges still being done between gaming affiliates and how about are they being done?

Regards

Blair H

[Sausages]

People may disagree with me here, but I think they have minimal value.

[thebookiesoffers]

do a link exchange correctly then it is fine, go over board with a crap page of links getting the same links back you will end up in big trouble, and even if you don't you will hardly benefit

[Doolally]

I still believe that Google, etc, look on a link exchange favourably, providing it is of benefit to the readers of the site giving out the link.

As thebookiesoffers says, done correctly and for the right reasons then there's no reason to penalise you.

Saying that, I don't think they give out a whole heap of credit to one either - a little maybe.

[T3ddyBlair]

So linking between other gaming sites for example would be worth while, but linking between say a car orientated website and a sports betting website might be frowned apon by Google?

[IGS]

I do new article exchanges mostly and i think that´s of huge value in my experience.

So linking between other gaming sites for example would be worth while, but linking between say a car orientated website and a sports betting website might be frowned apon by Google?

Dont overthink it.

[ocreditor]

be smart. google is all for user's experience. if your exchange is beneficial, i'd like to believe it is favored. if it's over the top and abusive, you shouldn't do it.

[thebookiesoffers]

linking between say a car orientated website and a sports betting website

what would be the benefit for the user in that, that is what you have to ask

[AcePlayer]

what would be the benefit for the user in that, that is what you have to ask

What if its a sports car? JK


Yes I think linking is still a huge factor in rankings... But of the same subject... I target gambling as all one area, bingo, poker, sportsbook, casino... All people who like to gamble...

[Aaz]

Usually Google tries to determine which links are "natural", and which are not. First are favoured, second are not.

However, theese algorithms often change, and if something isnt good today, it can become good tomorrow.

[ocreditor]

True, however it is unlikely that what we refer to as spam today will ever be anything other than spam...

[Bigoro]

A lot of sites still exchange links, however, a lot of SEO specialists believe that it is not a good practice.