Makings of a good Affiliate Manager

[gregdpowell]

We had a post the other day on PAL about this, and I think it's a good topic for discussion here as well; since there are a load of seasoned veterans arming the GPWA

What makes a good affiliate manager? Other than the basics, quick to respond, helpful, etc. What really makes an affiliate manager an asset to a program and and worth your time working with?

I know there will be a lot of great feedback from this, but I'll share my takeaway first to get things started. Really in the last year I've found the most beneficial way I can help affiliates is by working with them on an eye level, not a quota level. By this I mean actually checking out their site and engaging in 1-2 conversations before jumping into promotions. Also, I like it when there is a gameplan in place. As a program/affiliate manager you should know what promotions are working, and also which make a good fit on a niche portal.

Jumping back into the bingo world myself this past year I've re-found this out again! Not every site is the same; traffic demographics alone wont always tell you what you should be promoting. Taking a second to chat with the site owner and see where they're coming from (content strategy, linking strategy, design, etc) all come into play. If your site just does a deposit bonus then the conversation pretty much goes back to 'how much can you pay me' and does it actually convert. However, working with your managers to see what they have available to players (and what they might create for you) is really starting to take hold in gaming much like it did previously in adult/pharma.

Something to ponder over the Holidays Have a great one guys and thanks again for ALL the great feedback provided here!

[SlotsAff]

Greg, you're a legend so don't worry

[ironman2000]

To answer this question that comes up so often on the forums.......why I don't know.

Just follow my example and be Open,Honest and Trustworthy.............and always be contactable 24/7 as I am and you can ask the wife.......lol

One more issue of mine is that i also recommend that all program representatives to get yourselves on the GAU White List in the coming days. This will give your program creditabillity and a start to put trust back into our Industry for you and players alike.

Again,I hope you all have a Verry Merry Xmas & Prosperous New Year

Hope to see most of you in the conference in London...........

happy festive trading

Keith

[gregdpowell]

To answer this question that comes up so often on the forums.......why I don't know.

Just follow my example and be Open,Honest and Trustworthy.............and always be contactable 24/7 as I am and you can ask the wife.......lol

One more issue of mine is that i also recommend that all program representatives to get yourselves on the GAU White List in the coming days. This will give your program creditabillity and a start to put trust back into our Industry for you and players alike.

Again,I hope you all have a Verry Merry Xmas & Prosperous New Year

Hope to see most of you in the conference in London...........

happy festive trading

Keith

Chris, thanks mate. You're quite a staple of what a good account manager should be like also.

Keith, do you think that next year affiliates will help choose which programs they are working with based off the GAU White List? I think the only time this is going to come into play is when an affiliate is trying to select a room to promote on a network when they have 2-3 similar offers. Obviously a track record of paying is a great start!

I'm thinking the more savvy guys are looking at: the deal, the amount of credibility the program has, the competition level for that room and if they think it converts well (aside from the marketing BS programs pitch

Good stuff though, anyone else?

[casinobonusguy]

I can only speak for myself on this but my best affiliate managers are the ones who will work with me.I know my traffic and what converts better than they do .I also make them aware of things i have issues with in terms of play through requirements etc on bonus offers.Generally I love my managers who will leave me alone so i can work ,if i need something I will contact you not the other way around lol.
I don't want to get anyone in any trouble here but couple months ago I lost one of my full time content people and Superior Share wanted some extra coverage on our site.I really like Paul and I just didn't have the time or ability to do the work as it was SPANISH content.Paul took the time and did the work himself ,he also helped me with a coding problem that i was having with a general page that had nothing to do with his program.He copied it in a email and send me the correct format.
He is not my best earner but some times little gestures like this go a long way.Connie Burstin/Slotocash sent me a big bucket with chocolate and wine , you can be sure I will give her more time in the new year hahaha.PPS I can be bribed with chocolate and pate any day hahaha