Have you heard(or received notification) about marketing guideline by FIFA during the World Cup? Words such World Cup, World Cup 2018, Russia World Cup and any mix of these terms are prohibided to be used in any circumctances if there is no permission from FIFA.
Many of us are waiting and getting ready for this competition and such bariers can really harm our traffic. To be honest, I am a bit confused, if not World Cup, then what we can call the tournament in our posts? WC? Really? Toilet?
I understand that logos, clip arts and other media products can be prohibided to be used without license, but general words? If the competition's name is football World Cup, why I need to search alternatives?
Any thoughts?