Some tips that have helped SEO at my site. For example, a page name of /play-blackjack-quiz, I use the 3 keywords at the beginning of
title, description and keywords text. 1) Do not use the keyword 'blackjack' more than 3 times in any of the 3 sections to avoid keyword stuffing.
2) For this example, you have the benefit of searches that will capture both 'play blackjack' and 'blackjack quiz'. I usually use 3 keywords for each of the pages at the site for that reason.
3) no more than 5 keywords and they should/can be phrases.
4) I agree with the previous post in that the description is 'the big sell' for that page.
5) Be sure to use your 3 keywords within the text of the page. I try for once every 100-150 words, so the SE's index, rank and spread the word.
6) Participating in Social Media, specifically Twitter and FB is a traffic booster. I have started using HootSuite so that within any month, all or the majority of pages at the site are 'twitting'
My host provides a monthly report for all pages/keywords at the site and where they sit within the 3 major SEs. So, if that page appears in the first 30 searches of G, then that placement appears in blue while others appear as >30. I am pleased to say of the 160 pages at gamerisms, only 20 are not blue.
HTH
Gayle Mitchell
writer/publisher