No deposit players

[dannyx]

Hello

Reading the posts on GPWA, one can see that a very large percentage of registrations do not make a deposit.
The implication is that a lot of players register and that's the end of it, also a large group of players register , do a full KYC send documents and still don't make deposits.
This is not a thread about what % of registrations should make a deposit. There are probably many variables.

The thread is about whether you think all these registrations are empty and of no interest to you, or whether you nevertheless consider them a positive and that perhaps such a person in a month, two, three, one, two years.... will eventually play where he registered?

Do you consider no-deposit registrations as a positive trend of interest despite the lack of deposits and as if possible deposits in the future?
Or do you overlook this topic and consider such registrations as completely empty.

[universal4]

20 years ago they were more valuable.
10 years ago less valuable than 20, but still had some value.
Now, although there is some value to them far less.

I think a lot has to do with the operator also. Once registered they will most likely be on the newsletter and regular email list and "may" convert later, possibly months or even a year or 2 later.

I see much less reason to heavily target that type of sign up based upon the many reasons stated. It seems to give the wrong impression when running a free chip and bonus offer along side each other. This can be done when explained more carefully however.

Rick
Universal4

[FictionNet]

20 years ago they were more valuable.
10 years ago less valuable than 20, but still had some value.
Now, although there is some value to them far less.

Rick
Universal4

Perfect analysis and explanation. Couldn't have said it better if I tried.

There is still value to NDB, but times have changed A LOT.

Really interested in knowing your thoughts on WHY those changes have happened over the last couple decades. Saturation?

[Springbok]

It's hard not to want to chase ND related keywords due to volume, but definitely lower value than there used to me. Find myself preferring to just focus on regular bonus terms despite the lower volume.

[Mattbar]

Tried targeting ND terms a few times but always gave up as the value is shockingly bad. I think the fact there are far less NDBs these days in itself shows that they are not great for anyone.

It can be worth targeting them if it gets you traffic and helps the site and stats but as a revenue source is it pretty much a dead end - unless you can do serious volume.

[CasinosBroker]

Great reply!

[top-onlinecasino]

I think no-deposit registrations can be a positive trend of interest, even if the person does not make a deposit right away. Firstly, it shows that people are interested in your product or service. Also When their email address give us a way to stay in touch with them and let them know about new features, promotions, and other things that might interest them.
I think no-deposit registrations can be a positive trend of interest, even if the person does not make a deposit right away.

[mickyfu]

Tried targeting ND terms a few times but always gave up as the value is shockingly bad. I think the fact there are far less NDBs these days in itself shows that they are not great for anyone.

It can be worth targeting them if it gets you traffic and helps the site and stats but as a revenue source is it pretty much a dead end - unless you can do serious volume.

I think there are far less due to UKGC concerns. The niche was great when all the top UK based bookmakers / casinos / bingo sites were not afraid to use them.

These days you are left promoting absolute **** such as Nektan, ProgressPlay and Jumpman. The kind of places that don't even convert very good converting traffic.

[universal4]

I think no-deposit registrations can be a positive trend of interest, even if the person does not make a deposit right away. Firstly, it shows that people are interested in your product or service. Also When their email address give us a way to stay in touch with them and let them know about new features, promotions, and other things that might interest them.
I think no-deposit registrations can be a positive trend of interest, even if the person does not make a deposit right away.

This does not give an affiliate the email address.

As stated above, it has more to do with the operator and how well they market to those no deposit players.

Rick
Universal4

[Mattbar]

These days you are left promoting absolute **** such as Nektan, ProgressPlay and Jumpman. The kind of places that don't even convert very good converting traffic.

Yeah that is a large part of the problem. In the past good brands did NDBs and conversions were indeed much better, still relatively low but those that did convert tended to be OK accounts.

[wonderpunter]

depends which market you work, but i have found the biggest reasons some brands convert better than others is their payment providers, some have horrendous success rates, you should ask for intnet to deposit figures also.