Paddy Partners - Refused Cross Promotion

[Anthony-Coral]

AM's listen to affiliates all the time - all day every day! Whether changes are made will depend on the company and their structure.

I've worked at places where the affiliate department was viewed as a strange little satellite on the edge of the company - Other places place huge importance on the Affiliate Team. At Betfred we have been able to move it to the very centre and make it a part of almost every other department which is where I think it should be.

For significant changes it will always depend on who is asking - it needs a few very big affiliates or an awful lot of regular ones. It also needs both sides to understand the rationale for imposing the rule in the first place and the consequences for removing it.

For example, mansion had an online cashier for affiliate withdrawals, just like a players cashier. They needed the '5 Player Rule' to be in place to ensure it was only genuine affiliates they were paying and not scammers at 3am on a saturday morning faking accounts and getting a withdrawal. Affiliates got the flexibility and convenience of quick payouts but they had to send 5 players before their first time payment could be made.

For Paddy's this is a different matter so you'd have to ask them their business rationale for that rule and see what they defend it with but in general, if enough affiliates came to us all suggesting the same change and it had sound reasoning behind it we'd have to consider it.

You think that the reason Paddy's have the rule is to keep more money for themselves but you would really have to ask them about it.

[Richard (OLBG)]

I'd advise every affiliate to go through with their affiliate manager EXACTLY what they do and dont get paid on, becuase so many are very unclear.

If a company has casino, live casino, instant casino, casino side games, games, skill games, virtual, etc. are you paid on all of them?

Another product like financial trading is added, or another room with slots in called something else, do you get paid on it?

We know there are several companies who whilst running games and casino products within a wallet shared with sports, do their hardest to cross sell casinos or poker/games sat on other domains or non single wallet versions, and unless by some miracle a cookie is in place that hasnt been cleared out affiliates dont get paid a share of earnings for that activity.

I have also come accross some programs where they dont pay affiliates on certain games activity. Yeah! All the slots the player plays above this line here you get paid on,but these ones you dont. Why? And why isnt that in the affiliate terms?

Wouldnt it be great if we got paid 100% on everything for players we sent via one of our sub domains or via a certain link. Just becuase err we fancied it.

Perhaps we could have a thread on GPWA which details by each program what affiliates do and dont get paid on. Oh and the exact calculations for deductions would be good too, but thats another issue

This is why bet365 keep on getting recommendations as they have always paid everyone on everything.

[Webzcas]

For Paddy's this is a different matter so you'd have to ask them their business rationale for that rule and see what they defend it with but in general, if enough affiliates came to us all suggesting the same change and it had sound reasoning behind it we'd have to consider it.

With regards Paddy. It is standard big company syndrome. Similar to what I experienced when I worked at Ladbrokes out in Gibraltar between 2000 - 2005.

I'm not bothered that they have this rule. Disappointed yes. But it won't affect me at all. I will just choose to work with programs that are prepared to work with me and those that help, get better coverage. Quite straightforward.

As for Paddy and the attitude of their upper management. Thankfully being self employed I can choose who and who I don't work with. I certainly won't be working with them. Like I said earlier, their loss.

Affiliates can be like elephants. We have long memories.

[Anthony-Coral]

Affiliate programs need to remember that today's acorns are tomorrow's oak trees.

I couldn't agree more. I see so many programmes queing up to throw big money at the same small number of sites in what is already a very saturated market. The competition, particularly amongst UK Sports Betting operators, is so fierce that many of them are activley deciding to push larger portions of their budget towards the larger proven affiliates as a way of maximising their impact and limiting their risk.

I can't say that this is actually wrong - I'm no expert in that type of Macro-Economic view. But I do wonder about where is the love for the little guy - where is the encouragement and investment to bring on the new talent... it's not as if the affiliate world will stand still, despite consolidation things will still change and develop.

it reminds me of a quote I saw a while ago:

"In 1998, who would you rather have been working for, iTunes or Warner Brothers Music?"

My concern is that too many operators are piling in behind the exisiting norms and structuresbecause that is what the prevailing view is on how we do our business.

After revolutions in our industry likeodds comparisson and Social Networking, who can genuinely say that there will be no more 'game-changers' who emerge out of no where and totally alter the landscape? If we are too heavily invested in a handful of large sites we can loose the flexibility to react to and nurture the next big thing.

[Webzcas]

Hodgey you have mail - well a PM

[nsawins]

For cross-promoting, you can't really beat Bet365. They're fantastic at service, fantastic at cross-promoting themselves, they know how to keep people onboard and they're regular as clockwork with payments.

My #1 choice, by far.

~ Paul

Bingo. Bet365's affiliate program is just top notch in every single way. Plus Gavin is the man and always answers emails and gives helpful tips. I wish all affiliate programs operated like Bet365. I was interested in promoting Paddy Power too on our sites but this thread just made me put them on the backburner.

[universal4]

Sorry,

But in my opinion there is no way to justify not paying commissions for products sold.

I also think there is no way to justify a quota to get paid.

If I send a visitor and they buy a product or service, I should get paid whether the product is casino, sports or whatever.....if I am an affiliate and I sent the visitor pay me....and if that's my only player....PAY ME....or you don't deserve the visitor....

Rick
Universal4

[nsawins]

Sorry,

But in my opinion there is no way to justify not paying commissions for products sold.

I also think there is no way to justify a quota to get paid.

If I send a visitor and they buy a product or service, I should get paid whether the product is casino, sports or whatever.....if I am an affiliate and I sent the visitor pay me....and if that's my only player....PAY ME....or you don't deserve the visitor....

Rick
Universal4

I agree 100%. What irks me about programs that have a minimum quota of active players to get paid is the fact that we coule be sending that 1 or 2 players to another book and getting paid.

Honetsly, if you have 20-30 programs on a site it is not likley(at least for non-super affiliate sites) to send more than a handful of players per year to the programs that fall in the 15-30 category.

Would these programs prefer NOT to be listed at all on a site with 20-30 programs instead of simply honoring the payments on the handfull of players they get? I mean, seriously, nobody with a brain is going to simply put up a new program in place of a program they are already making money with.

All new programs start off at the bottom and work their way up. If these programs don't want to send upfront money and are ungrateful and not patient to wait to move up the list, than screw them. Some of these programs act like they are the cat's ass when in fact programs much bigger and better than them value all affiliates and not just the super-affiliates.

[Webzcas]

And now Paddy Power are trying to buy links in the SEO Forum. Yet won't enable cross promotion of their products by default.

[universal4]

Yea they are funny, but just because someone does pay cross promotion and yet keeps a quota in order to get paid....well neither might deserve the traffic.

Rick
Universal4

[CasinoMack]

This is an annoying revelation. I thought they were a square operation. Looks like its bet365 and betfred for me.

[Webzcas]

Well surprise surprise. A different affiliate manager at Paddy Power got in touch with me yesterday regarding my new Football News site and offered to enable cross promotion.

However, sadly, she has ignored my emails sent in response, asking her to call me as I wanted to discuss in greater detail this unfair cross promotion rule they have in place.

[xecutable]

Well surprise surprise. A different affiliate manager at Paddy Power got in touch with me yesterday regarding my new Football News site and offered to enable cross promotion.

However, sadly, she has ignored my emails sent in response, asking her to call me as I wanted to discuss in greater detail this unfair cross promotion rule they have in place.

Good to hear that something has changed , I am guessing you were sending high traffic and you stopped, and they have decided to give you what you want. I haven't heard from them after I took their banners down.

[Webzcas]

Not sending them any traffic now and hardly ever did to their casino. But my football site is getting referenced on several newspaper and media sites, so they must have seen it. Hence their email.

I have posted on Casinomeister about it and the Paddy Rep there has been made aware of it's existence by Bryan.

http://www.casinomeister.com/forums/...appointed.html

Will be interesting to see what they have to say on this cross promotion issue, if anything....

[thebookiesoffers]

I have to say Paddy Power have been great with me and have always done the cross product promotion for me.

The only firm I have had a bad experience with was Bet24, i sent them over 100 depositing customers but these customers kept winning, not my problem as I kept my side of the bargin and sent them players. They kicked me off the program and kept all the customers so I'll never get paid if these all start making them profit

[grem]

You can always find another book to work with that will give commissions on the other parts of the website.

[universal4]

I agree,

Even if they now "suddenly" give you the cross commissions, why were't they willing to do so before?

Many of us think that by NOT providing the cross commissions automatically they were NOT acting in good faith with their affiliates, and to suddenly change their position now....(in your case only) does that mean they will continue the practice of not providing these commissions to other affilates?

Does that mean that they only made this change in decision because you made it public? Or maybe because of your higher volume?

If the decision was based on volume, does that mean they aren't such a good choice for smaller affiliates? (hmmmm I remember someone mentioning before about programs that do not sit well with smaller affiliates)

Rick
Universal4

[xecutable]

Decided to resurrect this old thread. Mostly because of the empty promises. First I don't understand why you have to be top performing website to be entitled to your share of earnings across all channels.

Second I keep getting "thrown" around and contacted by different people from the company. Kinda hard to communicate to 3 people. The thing is if your website is into sports betting and football, can't ignore their brand as it's good with all of those promotions for punters. But seeing those 0.00 next to all other channels, while there's activity is aggravating.

And why do we always use the nice words? They do not do cross promotion for smaller affiliates! Too nice! The right words are They are stealing from small affiliates. It's like me having a store and asking you to send me your friends to buy from me, in an exchange for % of what they spent. Then I tell you, you only get % of the gums they bought. The rest of the products uh uh.

I will bare with this perhaps to the end of this month and then get out of it. Oh yes and I don't care how other brands do it, or how it's the new thing now a days!

[grem]

Just promote someone else since they obviously don't care.