
Originally Posted by
TheGooner
Sports betting runs on about a 6%-8% odds over round also known as "Vig" or "Juice".
So that's the gross return you should expect when you are running 1000's of customers as an operator.
Operating expenses such as customer bonuses, deposit fees, staff, licensing etc will eat into about half of that.
This leaves about 3-4% return on turnover.
So when you are on a 25% rev share you would expect (on average) to get around 0.75% to 1.00% of betting turnover.
Of course it does vary a lot - if punters favourites win then bookies can lose and you get nothing - but when unpopular upsets happen then profits are way up.
Old time bookmaker Pinnacle Sports used to run on turnover percentage that varied according to the "vig" in each market with rates varying from 0.25% to 1.50% of turnover on offer. It WAS a good regular earner that was popular with high rollers.
In my opinion ... being offered 0.05% to 0.20% of turnover is very, very, low.
(ALSO NOTE : Pinnacle Sports are not recommended for affiliates since they changed owners, dropped major markets and shafted most affiliates)