RevShare, CPA or Hybrid – Which Is the Best Cooperation Model

[Alyona 1win]

Choosing the right commission model is one of the most strategic decisions an affiliate can make. Whether you're running ad campaigns, building SEO funnels, or generating influencer traffic, your earning structure must align with your goals, traffic quality, and risk tolerance.

In this post, we break down the three most common affiliate models and explain when, why, and how each of them delivers value.



What Is CPA?

CPA stands for cost per action, a cooperation model where the advertiser pays a fixed fee each time a visitor completes a specific action.
In this model, the affiliate/partner aims to attract new players to the platform, receiving a fixed fee for each new player. This amount is agreed upon with the affiliate manager and may vary based on the audience and reach of the traffic manager.
Keep in mind that with CPA, payment is only made if the agreed-upon goal is met, based on the conditions set with the affiliate manager, as payments vary according to the achieved results.

What Is Revenue Share (RevShare)?

Revenue Share (RevShare) is a model where affiliates earn a percentage of the revenue generated by players who joined via their link – typically, 50% goes to the affiliate, and 50% to the company. As long as the player remains active, the affiliate continues to receive a share of the profits they generate.
In RevShare, there are two types of cooperation models: NGR and GGR.

• NGR: The company shares operational costs, fees, and charges with the affiliate, resulting in lower profits for the partner.
• GGR: In this model, which 1win Partners uses, no fees are shared with the partner, allowing affiliates to earn a higher profit without worrying about operational costs.

Hybrid Model

The hybrid model combines CPA and RevShare, providing a more flexible and balanced approach. Affiliates receive both a fixed payment per player and a share of the company’s revenue.
Hybrid models are popular because they offer the advantages of both CPA and RevShare. However, this model requires careful monitoring, as the performance metrics may vary.

Which Is the Best Cooperation Model?

Let’s discuss the differences between the models presented:

• For those looking for immediate returns, CPA is recommended, as it provides control and predictability, allowing for an estimation of performance and the number of players attracted in a short timeframe.
• For those interested in a steady, long-term income, RevShare is ideal, as earnings can continue even if promotions don’t, depending on the players you initially attracted.
• The hybrid model offers the best of both worlds, combining the benefits of each. However, it is more complex and requires close monitoring of goals and performance metrics.

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Need help selecting the optimal model for your traffic?

1win Partners offers full support: our affiliate managers will assess your traffic sources and advise on the most profitable strategy.
Start earning smarter – sign up now!

[eenzoo]

Alyona, actually you had a good (re)start. I wouldnt smash it for/with generic nonsense like this!

Bring something more practical?!

IE., i like the Starcrown Partners approach with more or less real brand insights.

What about 1win, ... can i promote out of one account different commission models?
Lets say, i have great SEO traffic from India, which i do not sell for some cheap CPA but a good RevShare ...
In the same account i would like to offer you Facebook slots traffic ... from Poland, but would like to have some quick CPA bucks?

How is 1Win handle such requests?

[Sherlock]

How is 1Win handle such requests?

With a generic response, I can say upfront.

Is better to talk to ghosts or to chatbots?

[eenzoo]

Do you think there is actually no idea behind such a sponsoring?
I mean, i have no idea how much it is, ofc its not for free, but for sure not a fortune neither ...

[xecutable]

"Revenue Share (RevShare) is a model where affiliates earn a percentage of the revenue generated by players who joined via their link – typically, 50% goes to the affiliate, and 50% to the company."

One of the dumbest sentences I've read in a while. Imagine a company sharing 50/50 of their REVENUE with a lead source, sure way to go bankrupt fast.

The standard used to be 20-35%, these 50/50 with 25% admin fees are well known baits. Net Income, and therefore where the percentage comes from isn't REVENUE.

However if you are paying 50% commission from your REVENUE, I'd give you a try lol. (kidding ofc)

"2.1.2. The actual percentage of Remuneration is displayed in the Partner’s personal profile and may be modified at the Company’s discretion." - makes more sense now.

How does the math checks out here .... o.O. You guys pay all of the expenses, you guys gives all of the bonuses from your own pockets, you guys pay for maintaining the players, the casino, the licensing fees, your staff's salaries, security companies, yada yada yada and then we share your revenue 50/50 with me just sending a player your way?

[Alyona 1win]

Alyona, actually you had a good (re)start. I wouldnt smash it for/with generic nonsense like this!

Bring something more practical?!

IE., i like the Starcrown Partners approach with more or less real brand insights.

What about 1win, ... can i promote out of one account different commission models?
Lets say, i have great SEO traffic from India, which i do not sell for some cheap CPA but a good RevShare ...
In the same account i would like to offer you Facebook slots traffic ... from Poland, but would like to have some quick CPA bucks?

How is 1Win handle such requests?

Totally fair feedback, and we appreciate you pointing it out
The post above is just a baseline overview of our commission models for those new to 1win Partners. But you're right – we're not here to drop generic info. We’ll definitely continue this thread with more practical insights and real case studies from different markets and traffic types. No fluff – just what’s working. Stay with us, there’s more to come.

As for your question, it’s an important one. We’ll leave space here for the affiliate manager to jump in with a tailored response

[Gypsy 1win]

Alyona, actually you had a good (re)start. I wouldnt smash it for/with generic nonsense like this!

Bring something more practical?!

IE., i like the Starcrown Partners approach with more or less real brand insights.

What about 1win, ... can i promote out of one account different commission models?
Lets say, i have great SEO traffic from India, which i do not sell for some cheap CPA but a good RevShare ...
In the same account i would like to offer you Facebook slots traffic ... from Poland, but would like to have some quick CPA bucks?

How is 1Win handle such requests?

Not everyone dreams of reading affiliate models over morning coffee but hey, someone’s gotta lay the groundwork, right

Yes, you can promote 1win through a hybrid cooperation model: CPA combined with 50% GGR RevShare.
Yes, you can manage different traffic sources and GEOs under one account.
And yes, you can even run CPA for some sources and RevShare for others - all based on what fits your traffic best.

Every partner is assigned a personal manager who helps tailor the setup around your specific needs.
If you want something customized, feel free to message me directly. Happy to help build a structure that delivers results.

[Gypsy 1win]

"Revenue Share (RevShare) is a model where affiliates earn a percentage of the revenue generated by players who joined via their link – typically, 50% goes to the affiliate, and 50% to the company."

One of the dumbest sentences I've read in a while. Imagine a company sharing 50/50 of their REVENUE with a lead source, sure way to go bankrupt fast.

The standard used to be 20-35%, these 50/50 with 25% admin fees are well known baits. Net Income, and therefore where the percentage comes from isn't REVENUE.

However if you are paying 50% commission from your REVENUE, I'd give you a try lol. (kidding ofc)

"2.1.2. The actual percentage of Remuneration is displayed in the Partner’s personal profile and may be modified at the Company’s discretion." - makes more sense now.

How does the math checks out here .... o.O. You guys pay all of the expenses, you guys gives all of the bonuses from your own pockets, you guys pay for maintaining the players, the casino, the licensing fees, your staff's salaries, security companies, yada yada yada and then we share your revenue 50/50 with me just sending a player your way?

Fair point, 50% GGR sounds bold. But yes, we offer it. And no, we’re not going bankrupt over it))

There’s context most people miss. It’s GGR, not NGR. Many programs offer 30 to 35 percent of net revenue after deductions. We’re offering a clear deal on gross, with no confusing layers. And in specific geos and traffic sources, it performs. Some of our top partners even reach up to 60 percent GGR with steady traffic and long-term value.

1win is not some short-term setup. We’ve been in the game since 2017, live in over 50 geos, and built a brand that retains players. Strong influence, high entertainment value, and a wide variety of games keep users coming back.

Yes, we handle bonuses, licensing, retention, and support. So when a partner brings value, we are confident in sharing real profits.

If you want to test the model or explore a geo and source-specific setup, we’re open to real conversations.

[Nathanrose]

In my experience, choosing between RevShare, CPA, or hybrid depends heavily on your traffic quality and predictability. RevShare works great with long-term SEO traffic or closed communities where user loyalty is strong. But if you're running paid media or influencer campaigns in volatile GEOs, CPA can help balance your ROI, especially in the early stages.

A time-based hybrid model — where you start with CPA and transition to RevShare after a player’s first deposit — has worked well for me in high-churn markets.

[Nandi 1win]

In my experience, choosing between RevShare, CPA, or hybrid depends heavily on your traffic quality and predictability. RevShare works great with long-term SEO traffic or closed communities where user loyalty is strong. But if you're running paid media or influencer campaigns in volatile GEOs, CPA can help balance your ROI, especially in the early stages.

A time-based hybrid model — where you start with CPA and transition to RevShare after a player’s first deposit — has worked well for me in high-churn markets.

Absolutely, I couldn't agree more! The decision between RevShare, CPA, or a hybrid model really does come down to the quality and consistency of your traffic: RevShare can be incredibly rewarding for that steady SEO-driven traffic or in those niche communities where users are genuinely engaged and using using CPA in SEO is beneficial because it ensures you get paid only for actual conversions, making it cost-effective


It incentivizes high-quality traffic, provides predictable costs, focuses on conversion optimization and offers valuable data insights for continuous improvement with tangible results and at 1win we’re all about adapting to what works best for you !

[zyyyyz]

RevShare often sounds like the most profitable choice on paper, but it requires strong backend retention and localized funnels. If the brand doesn’t offer reactivation, targeted promos, or even local payment methods, the LTV suffers — and so does the affiliate's profit.
That’s why I always evaluate the operator's CRM and player engagement tools before committing to RevShare. How are others here balancing this risk?