Although I can't speak to this so much myself, I thought it might be interesting and informative to discuss the ways to promote and to actually make money in this industry. New webmasters probably have a particular interest in this, and there's food for thought and maybe new insights for us more experienced "masters" as well, especially in the present economy. We have to stay adaptive and informed.
What is it that has proven effective for you in this industry? Advertising? Buying traffic? SEO? Luck? Blind experimentation? Alignment of the stars? Mini sites on auto-pilot? A combination of things?
For my own efforts, I have had some success at various times with advertising, PPC, SEO (always), and probably luck, when a small whale once stumbled upon a casino through my site. I have yet to buy traffic. I still don't know what the best things are. What methods do the really successful webmasters use? What works for you?


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