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Thread: Slow January

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    Default Slow January

    I've had a couple of affiliate managers getting a little twitchy that new depositor numbers are a little sluggish this month and turnover from existing players is also slow. Nothing fatal but it's certainly not exactly buoyant - how's everyone else finding January?

    Cost of living, racing/football meetings/matches being postponed due to the weather here in the UK, post-World Cup lull etc are all quite plausible reasons in my opinion so I was never expecting records to be broken, but it would be interesting to hear if it's the same for others.
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    Definitely a bit quieter than normal this month, but it's probably to be expected (for the reasons you mentioned).
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    I think having the WC in the winter def wasn't good for the industry. Hopefully the FIFA won't make that mistake again and organize WCs during the summer (which is what everyone prefers anyway!).

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    January has been so slow for me that I checked my Spam folder, domain health, and website operation to see if there were any issues.

    It is not the start of the year that I would have preferred, but it is understandable given the circumstances.
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    I was asleep half of January myself anyway

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    It’s also a fairly slow January for me. Hopefully, it will pick up in the last few days or so of the month.

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    There definitely seems to be a bigger hangover effect this January compared to others, which is expected for all of those reasons you mentioned. Many people probably cutting back as much as possible this month.

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    One of the reasons is less desposible income during January. Most people get paid early in December and then not again until the end of January. It can be 6 weeks between pay days. With Christmas etc the squeeze is on. I normally find things recover during Feb.
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    Looking at the stats sports turnover definitely picked up a bit this last weekend, so that's a reassuring sign as we head towards Feb.
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    january has been a good month for me, December was poor but this monht is going amazing


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    January is very slow, I believe in February we will catch up in most of the programs. Christmas, New Year's holidays and January discount sales emptied the pockets of our customers, but...

    There are 11 more months this year, heads up
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    January indeed seems slower in terms of clicks to registrations to FTD's, with a significantly lower ratio, but it's still turning out to be a very good month for us. But, yeah, everything should be back to normal once the long January comes to an end.

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    It is a quieter month than usual, but as you wrote earlier, many different factors have affected it.

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    I feel like January is always slow for me. I focus on the USA so after Christmas plus inflation going through the roof, it was kind of expected. February is usually also a little off with American Football winding down but generally by March it picks back up.
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    Feel the same here, a slow start for the year (Dec was great though)

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    My stats and comms have only started to become better, since yesterday. It seems to be almost always the case, that my old players start to pick up pace, toward the very end of any given month.

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    Definitely quieter on the signups and FTD's this year. Overall not too bad but noticeable.
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    How about you January 2024 in sport?

    At my place, record organic traffic, however, zero effects, residual numbers of registrations and that at the beginning of the year, now silence. I expected this, however I thought traffic would be low and registrations and traffic is high and registrations are not, which is strange.

    I hope the whole year will not be like January.

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    So far, this month is turning out dreadful for me.

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    Quote Originally Posted by dannyx View Post
    How about you January 2024 in sport?

    At my place, record organic traffic, however, zero effects, residual numbers of registrations and that at the beginning of the year, now silence. I expected this, however I thought traffic would be low and registrations and traffic is high and registrations are not, which is strange.

    I hope the whole year will not be like January.
    Not a great deal happening although with the Premier League (semi) winter break and a lot of racing being cancelled here in the UK due to the weather, I expect demand is a little suppressed anyway. Hopefully picks up as Cheltenham gets closer.
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