Specific or broad affiliate site - whats best

[rightclick]

Hi Forum'ers,

I would like to know peoples thoughts on whether a specific or niche affiliate site is going to be more successful than a broad site e.g. slots vs online casinos.

Any thoughts

[Simmo!]

Depends on the resources you throw at it. If you are starting fresh with a low budget then I would start with a niche you know well that can be expanded. IE: start with European Blackjack and expand into other forms of Blackjack down the line ending up aiming pages at all Blackjack terms. That way you build a decent authoratative site targetting good value keywords over a period of time on a regular basis which Google should like more. Once you have some traffic and a good broad set of BJ terms, you can start to focus in on the broader terms from the homepage and directory indexes.

[rightclick]

Thanks for the feedback, much appreciated. You went to a further level of niche than i was expecting. I was thinking more blackjack vs. online casinos, however your reply really identifies that with my time and resources i should definitely be concentrating on niche rather than mass.

Thanks again

[Professor]

A broader term web site allows you to target many sub categories or specialized content. It also helps pool your resources and links to one site rather than a number of separate niche sites.

[HBKKH]

I generally support targeting specific niches then branching out once you have mastered that niche